OXO Introduces New Line, OXO Outdoor
With OXO Outdoor, OXO saw an opportunity to provide quality cooking and cleaning tools that make outdoor experiences better, identifying an un-met need for tools on par with other outdoor equipment.
- With OXO Outdoor, OXO saw an opportunity to provide quality cooking and cleaning tools that make outdoor experiences better, identifying an un-met need for tools on par with other outdoor equipment.
- Its strong retail relationship with REI, combined with deep understanding of the market, provided OXO the perfect opportunity to enter the outdoor category.\nFrom casual day and car campers to experienced trail enthusiasts, OXO Outdoor brings a selection of durable tools to meet the unique needs of campsite kitchens, without compromise in quality or experience.
- OXO is creating better gear for better outdoor cooking and cleaning experiences, uniquely framed for campers and their needs.
- The creation of the new OXO Outdoor line has broad and exciting implications for our brand new challenges to tackle, new experiences to improve another proof point of OXO making every day better.