Television advertising

Creator Economy Platform Koji Launches New Apps, Resources for Next-Level Brand Integrations

Retrieved on: 
Tuesday, July 13, 2021
Marketing, Product placement, Television advertising, Engagement marketing, Brand

SAN DIEGO, July 13, 2021 /PRNewswire/ -- Koji , the world's most powerful Link in Bio platform for the Creator Economy, today announced a suite of Brand Integration apps, as well as resources to help creators of all sizes engage in next-generation brand partnerships.

Key Points: 
  • SAN DIEGO, July 13, 2021 /PRNewswire/ -- Koji , the world's most powerful Link in Bio platform for the Creator Economy, today announced a suite of Brand Integration apps, as well as resources to help creators of all sizes engage in next-generation brand partnerships.
  • The Brand Integration suite launches with two Link in Bio apps, Branded Survey and Branded Quiz, that democratize the brand partnership landscape by giving creators tools and data previously only accessible through bespoke, custom-built integrations.
  • Koji's new suite of Brand Integration apps gives every creator the tools to take their partnerships to the next level of engagement and value," said Koji CEO Dmitry Shapiro.
  • Branded Survey and Branded Quiz are the first apps to be released as part of the Brand Integration suite.

Centriply Marks Linear TV Attribution Milestone

Retrieved on: 
Tuesday, July 13, 2021
Marketing, Communication design, Television advertisement, Television advertising, Advertising, Attribution

SARATOGA SPRINGS, N.Y., July 13, 2021 /PRNewswire/ -- Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced today completion of its latest 2Q attribution study validating the impact of marketing campaigns that include audience-based linear TV.

Key Points: 
  • SARATOGA SPRINGS, N.Y., July 13, 2021 /PRNewswire/ -- Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced today completion of its latest 2Q attribution study validating the impact of marketing campaigns that include audience-based linear TV.
  • With over 24 different studies in the last two years, Centriply surpassed its goal of 20 studies in three years, delivering accountable TV ad campaigns that support business growth and confirmation that data-driven linear TV strategies and tactics work.
  • Coordinating with eight different data providers and over a dozen clients, Centriply has developed a unique audience-driven linear TV advertising solution that starts with the same audiences as digital campaigns and ends by measuring on-target TV impressions delivered within custom zones around hundreds of locations.
  • "Being able to validate marketing budgets spent in local linear TV shows the impact TV has in the whole marketing stack," Justin Keck, Group VP added.

AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV Ad Marketplaces

Retrieved on: 
Wednesday, July 7, 2021
Marketing, Advertising, Entertainment, Communications, Technology, TV and Radio, Audio, Video, Marketing, Mass media, Online advertising, Television advertising, Articles, AOL, Adtech, Advertising, QTT, Television advertisement, Television

QTT , an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned its third patent (U.S. Patent No.

Key Points: 
  • QTT , an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned its third patent (U.S. Patent No.
  • 11,057,134 for Integrating Digital Advertising with Cable TV Network and Broadcast Advertising) in its path to bridging the gap between linear TV and digital advertising.
  • View the full release here: https://www.businesswire.com/news/home/20210707005247/en/
    QTT is a win-win for advertisers and linear TV companies alike, said John Piccone, president of QTT.
  • QTT, a division of Viamedia , the largest independent local ad management company, is a first-of-its-kind cloud-based solution thatconverts a single DSP/SSP digital ad call into a linear TV advertising placement.

605 Becomes First to Provide Attribution to Canoe Enabled Addressable Campaigns with AMC

Retrieved on: 
Wednesday, July 7, 2021
Marketing, Entertainment, Advertising, Communications, General Entertainment, TV and Radio, Marketing, Television advertisement, Television advertising, Attribution

Using 605 services, which will eventually include attribution product 605 IMP4CT , participants can analyze the effectiveness of their addressable TV advertising campaigns and effectively measure their influence on consumer behavior and driving sales.

Key Points: 
  • Using 605 services, which will eventually include attribution product 605 IMP4CT , participants can analyze the effectiveness of their addressable TV advertising campaigns and effectively measure their influence on consumer behavior and driving sales.
  • Networks now have an unprecedented opportunity to plan and activate addressable campaigns on a national scale, through a single partner like Canoe.
  • Beyond providing attribution services to participants, 605 can combine ad exposure from Canoe enabled addressable campaigns with different delivery modalitiesincluding digital, linear and data-driven linearto provide unified cross-platform insights.
  • The first company to leverage 605 attribution tools as part of Canoe enabled addressable campaigns will be AMC Networks.

New Survey Finds Nearly Half of American TV Viewers Already Cordless

Retrieved on: 
Tuesday, June 29, 2021
Technology, Mobile, Wireless, Entertainment, Advertising, Communications, Software, TV and Radio, Internet, Data management, Television advertising, Television in the United States, Television advertisement, Communication, Mass media, The Trade Desk, Advertiser Perceptions, THE TRADE DESK, ADVERTISER PERCEPTIONS

The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.

Key Points: 
  • The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.
  • According to the survey, only 19 percent of TV viewers are returning to their pre-pandemic sports viewing habits.
  • Meanwhile nearly half of viewers (44 percent) who watch sports are choosing a primary viewing source outside of linear TV.
  • Advertiser Perceptions conducted an online survey of 150 TV advertising planning and buying decisionmakers with an annual TV ad budget of $5+ million.

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

Retrieved on: 
Wednesday, April 14, 2021
Other Communications, Other Entertainment, TV and Radio, Marketing, Advertising, Communications, General Entertainment, Entertainment, Marketing, Online advertising, Television advertising, Market segmentation, Television advertisement, Hart, Advertising, Targeted advertising

b'Today, FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video advertising, using aggregated and de-identified data, on an addressable basis across platforms from a central decisioning platform.

Key Points: 
  • b'Today, FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video advertising, using aggregated and de-identified data, on an addressable basis across platforms from a central decisioning platform.
  • Through this solution, a single linear TV advertising avail can be utilized by different advertisers, a form of advertising known as audience addressable.
  • The technology is currently being piloted by Comcast and Charter Communications to enable cross-platform, deduplicated addressable advertising.\nFreeWheel\xe2\x80\x99s audience addressable technology is an important innovation for both FreeWheel and the industry as a whole.
  • \xe2\x80\x9cThis is a true addressable linear solution that makes TV advertising more targetable and more measurable, while simultaneously opening up the scale of available addressable impressions.

Hispanic Marketing NowFront™ Launched By The Center For Multicultural Science

Retrieved on: 
Thursday, April 8, 2021
Hispanic and Latino American, Television advertising, UpFront, Latino

MANHATTAN BEACH, Calif., April 8, 2021 /PRNewswire/ -- On April 22, ahead of the newfronts and upfronts, the Center for Multicultural Science is hosting its second virtual Hispanic Marketing NowFront , a media-agnostic, customer-centric research presentation on how brands can drive advertising ROI with U.S. Hispanics.

Key Points: 
  • MANHATTAN BEACH, Calif., April 8, 2021 /PRNewswire/ -- On April 22, ahead of the newfronts and upfronts, the Center for Multicultural Science is hosting its second virtual Hispanic Marketing NowFront , a media-agnostic, customer-centric research presentation on how brands can drive advertising ROI with U.S. Hispanics.
  • "Using data science, we found that nativity, not language, is a better predictor of what Hispanics consume in media," says Dr. Jake Beniflah, author of the study and founding Executive Director of the Center for Multicultural Science.
  • The NBV disrupts the traditional Hispanic advertising model, impacting critical media investment decisions since its inception more than five years ago.
  • The Center for Multicultural Science is a non-profit, non-partisan research think tank whose aim is to provide information on demographic, economic and consumer trends impacting U.S. Latinos and other multicultural populations.

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

Retrieved on: 
Thursday, April 8, 2021
Marketing, Television advertising, Advertising, Communication design, Television advertisement

NEW YORK, April 8, 2021 /PRNewswire/ -- Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform.

Key Points: 
  • NEW YORK, April 8, 2021 /PRNewswire/ -- Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform.
  • Experian data allows Ampersand multiscreen TV advertisers to deliver relevant messages across every brand vertical.
  • The AND Platform provides marketers with reach across 85 million households, 120+ cable networks and more than 60% of all U.S. addressable households.
  • As part of the rollout, all Experian segments are accessible to both Managed Service and Self-Service beta clients of Ampersand's AND Platform.

IAB 2021 NewFronts: "Living the Stream" is the new cultural zeitgeist

Retrieved on: 
Thursday, March 18, 2021
Television advertising, UpFront, Digitas NewFront, AOL, World Wide Web, Articles, Information technology

Additionally, the "Audio Everywhere" campaign, also a part of the IAB Media Center, will release the annual "Podcast Ad Revenue" report at the IAB Podcast Upfront.

Key Points: 
  • Additionally, the "Audio Everywhere" campaign, also a part of the IAB Media Center, will release the annual "Podcast Ad Revenue" report at the IAB Podcast Upfront.
  • Content.23 Media, Inc. produced the IAB 2020 NewFronts and will return as producers for the IAB 2021 NewFronts.
  • IAB Press Release Intake Form - IAB NewFronts May 3-7, 2021 and Podcast Upfront May 10-12, 2021 (tentative)
    The IAB will host the IAB NewFronts May 3-7, 2021 and the IAB Podcast Upfronts May 10-12, 2021 (tentative)
    The IAB 2021 NewFronts (formerly known as the Digital Content NewFronts) is an annual series of events founded by Digitas, Google/YouTube, Hulu, Microsoft, and Verizon Media (formerly known as AOL and Yahoo), in 2012.
  • The IAB 2021 NewFronts take place virtually on May 3-7, 2021.

Spearad introduces revolutionary 'Selective Programmatic Advertising' for Addressable TV

Retrieved on: 
Wednesday, March 17, 2021
Marketing, Television advertising, Communication design, Advertising, Television advertisement, Online advertising

FRANKFURT, Germany, March 17, 2021 /PRNewswire/ --Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising.

Key Points: 
  • FRANKFURT, Germany, March 17, 2021 /PRNewswire/ --Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising.
  • Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels.
  • Spearad Selective Programmatic provides all advantages of digital advertising: The approval of advertising content happens in real time.
  • Spearad runs a multi format platform for Addressable TV advertising.