Survey: Social Media Influencers Inspiring Teens to Consider Starting a Business
COLORADO SPRINGS, Colo., Nov. 1, 2023 /PRNewswire/ -- A new survey by Junior Achievement USA and EY shows that three-in-four teens (76%) would be likely to consider becoming an entrepreneur. Their top inspirations are "social media influencers" and "successful businesspeople" they see in the media, each selected by 30 percent of respondents. However, more than half (56%) say they would need more information on how to be successful, and nearly a third (32%) would need a role model who is a business owner for guidance. The survey of 1,003 teens between 13 and 17 was conducted by Big Village between October 10 – October 15, 2023.
- 76 Percent of Teens "Likely" to Consider Starting a Business; Social Media Influencers/Successful Businesspeople Top Inspirations
COLORADO SPRINGS, Colo., Nov. 1, 2023 /PRNewswire/ -- A new survey by Junior Achievement USA and EY shows that three-in-four teens (76%) would be likely to consider becoming an entrepreneur. - Their top inspirations are "social media influencers" and "successful businesspeople" they see in the media, each selected by 30 percent of respondents.
- The survey of 1,003 teens between 13 and 17 was conducted by Big Village between October 10 – October 15, 2023.
- Other key survey findings include:
While starting a business is attractive to teens, many expressed concerns, with nearly one-in-three (30%) saying it was too risky.