Undertone

STATEMENT FROM THE STEIN FAMILY ON THE PASSING OF SEYMOUR STEIN 1942-2023

Retrieved on: 
Monday, April 3, 2023
Sire, Warner Records, Autobiography, Songwriters Hall of Fame, Chicken Shack, Fleetwood Mac, Pretenders, Undertone, Cancer, He Set My Life to Music, Cure, Talking Heads, Blue Horizon (record label), Climax Blues Band, Seymour Stein, Sire Records, Brill Building, Girl, King Records, Ramones, Rock, Listed buildings in England, Baseball Hall of Fame balloting, Rock and Roll Hall of Fame, Echo, Pop Muzik, Map, Humour, Siren's Song, Pleasure, Red Bird Records, The Cure, Billboard, Aztec Camera, Cult, Warner Music Group, Music, Nightclub, New Wave, Spacehog, Madness, Renaissance

NEW YORK, April 2, 2023 /PRNewswire/ -- Seymour Stein, the co-founder of Sire Records, passed away this morning, April 2nd, in Los Angeles at the age of 80, following a battle with cancer. He was a pioneering figure in the music industry, whose unique ability to anticipate musical trends and discover and nurture revolutionary artists left an indelible mark on the contemporary cultural landscape.

Key Points: 
  • – Mandy Stein, daughter of Seymour Stein
    NEW YORK, April 2, 2023 /PRNewswire/ -- Seymour Stein, the co-founder of Sire Records, passed away this morning, April 2nd, in Los Angeles at the age of 80, following a battle with cancer.
  • Following his high school graduation, Stein became a full-time member of the Billboard staff.
  • In 1966, Stein co-founded Sire Productions with producer Richard Gottehrer, and Sire Records was officially launched the following year.
  • Stein put New Wave music – a term he coined – on the mainstream map with the likes of Talking Heads and the Pretenders.

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

Retrieved on: 
Wednesday, September 7, 2022
Audio, Video, Other Technology, TV and Radio, Internet, Technology, Entertainment, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Digital Marketing, Other Communications, Publishing, Marketing, Online, Advertising, Content Marketing, Communications, Media, Partnership, Flaccus, Technology, Advertising, CTV, Solution, Omnichannel, CPG, Science, Goal, KPI-driven code analysis, Perion Network, TASE, Social media, Sales, Television, Undertone

In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners.

Key Points: 
  • In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners.
  • Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.
  • Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies.
  • His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertones Retail & CPG Commerce division, said Dan Aks, President of Undertone.

Perion Announces Neutronian’s Study of over 110 Campaigns Demonstrates 2X CTR Lift by Using SORTTM Targeting Technology Over Traditional Third-Party Cookies

Retrieved on: 
Wednesday, June 15, 2022
Software, Internet, Professional Services, Technology, Artificial Intelligence, Security, Data Analytics, Online Privacy, Marketing, Audio, Video, Advertising, Communications, Advertising, Solution, Data, Digital, Undertone, Security (finance), Software as a service, Stop & Shop, Private Securities Litigation Reform Act, Science, KPI-driven code analysis, Technology, Delhaize Group, Compliance, Martech, Television, Efficiency, U.S. Securities and Exchange Commission, CTR, Research, Growth, Annual report, Ecosystem, Failure, SEC, Partnership, Social media, ICTV, Microsoft, Certification, Hunger, SORT, Â, Risk, Form 20-F, Online shopping, Perion Network, Software, Internet, Professional Services, Technology, Artificial Intelligence, Security, Data Analytics, Online Privacy, Marketing, Audio, Video, Advertising, Communications

SORTTM -based campaigns for consumer-focused categories such as consumer goods, utilities and technology, had the greatest increases in display CTR.

Key Points: 
  • SORTTM -based campaigns for consumer-focused categories such as consumer goods, utilities and technology, had the greatest increases in display CTR.
  • Importantly, SORTTM and Undertones high impact solutions can be readily implemented across all platforms, screens, and devices; no integrations are needed.
  • SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns.
  • The multi-dimensional targeting technology identifies otherwise unrecognized similarities between users and creates different groups which is the Responsive Traits component of the platform.

Nativo Appoints Veteran Raquel Cadourcy As Companies First Chief Marketing Officer

Retrieved on: 
Tuesday, June 7, 2022
Marketing, Leadership, Advertising, Merkle, CEO, Publishing, Public relations, Multimedia, Undertone, Commerce, Growth, Acquisition, PR, Industry, Poggio Nativo

LOS ANGELES, June 7, 2022 /PRNewswire/ -- Nativo, the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, announced the expansion of the executive team with the appointment of their first Chief Marketing Officer, Raquel Cadourcy.

Key Points: 
  • LOS ANGELES, June 7, 2022 /PRNewswire/ -- Nativo , the most advanced content technology platform where advertisers and publishers distribute brand stories at scale, announced the expansion of the executive team with the appointment of their first Chief Marketing Officer, Raquel Cadourcy.
  • A seasoned marketer with over two decades of experience building leading brands, media and publisher platforms, Cadourcy will serve as a strategic thought leader to evangelize the Nativo brand.
  • Leading the marketing organization, Cadourcy will act as a key executive business partner to the CEO of Nativo, Justin Choi.
  • Cadourcy joins Nativo from Modern Luxury Media, the nation's largest luxury media company, acting as Chief Marketing Officer.

Ambetter Educates Over 2 Million Consumers About Healthcare Options During Open Enrollment Period Using SORT™, Undertone’s Cookieless Technology

Retrieved on: 
Tuesday, May 3, 2022
Professional Services, Health, Other Professional Services, Technology, Other Technology, Insurance, General Health, Privacy, CTR, Ecosystem, Health insurance marketplace, CTV, Social media, Microsoft, SORT, Care Act 2014, Partnership, KPI-driven code analysis, Centene Corporation, VCR, Industry, ICTV, Substance abuse, Advertising, Month, DMA's, Direct response television, Science, Mental health, Solution, Technology, Growth, Affordable Care Act, Awareness, Television, Perion Network, Digital, Sales, Video game console, Undertone

As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.

Key Points: 
  • As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertones proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement.
  • Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics.
  • Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetters healthcare plans and pricing.
  • Undertones new SORT cookieless targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.

New Study Shines Spotlight on the Benefits of Creating Positivity for Diverse Audiences

Retrieved on: 
Thursday, April 7, 2022
Public Relations, Investor Relations, Marketing, Advertising, Communications, Social Media, Microsoft, Family, Perion Network, Music, Television, McDonald's, Uber, Growth, Advertising, Common, Humour, Emotion, Facial expression, Shabnom Bubly, Woman, Love, Pantene, ICTV, Thought, KPI-driven code analysis, Social justice, Digital, Nobel, JIF, Star, Science, Solution, Pepsi, Social media, System, Happiness, Creativity, Partnership, Public relations, Toy, Orbitz, Cadillac, GEICO, Undertone

Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and the leader in data-driven, Intelligent High Impact campaigns, today published a study through its partnership with System1, a global advertising effectiveness, brand equity and innovation firm: Creating Positivity for Diverse Audiences .

Key Points: 
  • Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and the leader in data-driven, Intelligent High Impact campaigns, today published a study through its partnership with System1, a global advertising effectiveness, brand equity and innovation firm: Creating Positivity for Diverse Audiences .
  • The study analyzed nine publicly available video advertisements from 1,350 adults age 18+ who classify themselves across one of three audiences: African American, Hispanic or LGBTQIA+.
  • Six of the ads received a four-star rating and three a five-star rating.
  • In addition, seven were honored with exceptional sales spike ratings, one with strong and one with good rates.

Colorado Tourism Office Sees 106% Lift in Clickthrough Rates Using SORT™ – Undertone’s Cookieless Technology

Retrieved on: 
Monday, March 7, 2022
Technology, Other Technology, Advertising, Communications, Other Travel, Destinations, Data Management, Vacation, Travel, Perion Network, Digital, YouTube, Microsoft, Social media, Television, Lake, Science, SORT, Month, KPI-driven code analysis, Twitter, Ecosystem, Privacy, River, COVID-19, Instagram, Solution, Awareness, Growth, Happiness, Restaurant, Advertising, ICTV, Emotion, Technology, Partnership, Tourism, Human, Facebook, Undertone, Perion, Undertone, Colorado Tourism Office, Perion, Undertone, Colorado Tourism Office, PERION, UNDERTONE, COLORADO TOURISM OFFICE

Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.

Key Points: 
  • Implementing Undertones proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics.
  • The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed, said Colorado Tourism Office.
  • When we presented with the opportunity to test out Undertones new cookieless targeting solution, SORT, we jumped at it.
  • As the first-to-market adopter of Undertones SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.

70 Campaigns in Three Months: SORT™ - Perion’s Cookieless Breakthrough - is Generating Clickthrough of At Least 2x Higher than Privacy-Invading Ads

Retrieved on: 
Monday, February 28, 2022
Software, Social Media, Audio, Video, Marketing, Advertising, Data Management, Communications, Technology, Risk, Certification, Annual report, Partnership, KPI-driven code analysis, Television, Growth, Â, Efficiency, Failure, Health, Security (finance), Privacy, SORT, Form 20-F, Industry, Centene Corporation, Social media, Owl Labs, U.S. Securities and Exchange Commission, Digital, CTV, Multimedia, ROI, Science, Private Securities Litigation Reform Act, R, Advertising, Technology, ICTV, Solution, Microsoft, SEC, Risk management, Undertone, Perion Network, Perion, SORT, Undertone, PERION, SORT, UNDERTONE

As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.

Key Points: 
  • As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.
  • SORT is available to brands that cherish user privacy through Undertone, a Perion company, commented Dan Aks, president at Undertone.
  • SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronians Cookieless Certification.
  • SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns.

The Uplift Collective Salutes Black History Month by Supporting Black-Owned Publishers Who Are Making History Every Day

Retrieved on: 
Thursday, February 24, 2022
Women, Software, African American, Publishing, Advertising, Data Management, Technology, Consumer, Budget, Partnership, KPI-driven code analysis, African, Television, Growth, International, Collective, Undertone, Uplift, Social justice, CPG, Collection, Agenda, Organization, Social media, Sale, Heart, Digital, Perion Network, Woman, Science, Black History Month, Organic, Accessible Media Inc., Advertising, ICTV, Solution, CEO, Microsoft, Video game console, Public relations

The Uplift Collective then makes it easier for advertisers and brands to create real impact through mindful media buys.

Key Points: 
  • The Uplift Collective then makes it easier for advertisers and brands to create real impact through mindful media buys.
  • Publishers in The Uplift Collective include Her Agenda, SheMedia, Black Southern Belle and more, reaching over 50 million people worldwide.
  • I'm thrilled to be a part of The Uplift Collective, an initiative engaging, supporting, and promoting women business owners.
  • Undertone and The Uplift Collective look forward to the future of enabling more minority-owned businesses to increase their reach while making an impact within their communities during and beyond Black History Month.

Undertone Named to the 2022 Ad Age Best Places to Work List

Retrieved on: 
Tuesday, January 25, 2022
Forecasting, KPI-driven code analysis, Convince, Conference, COVID-19, Philosophy, Science, Growth, Social media, Digital, Government, Solution, Lists of Star Trek episodes, Creativity, Organization, Perion Network, Industry, Goal, Culture, Marketing, Program, Advertising, Multimedia, Undertone, Microsoft, Partnership, Woman, ICTV, Pharmaceutical industry, Video game

NEW YORK, Jan. 25, 2022 /PRNewswire/ -- Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row.

Key Points: 
  • NEW YORK, Jan. 25, 2022 /PRNewswire/ -- Undertone , a Perion Network Ltd. (Nasdaq: PERI ) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row.
  • This program was created by Ad Age and Best Companies Group, and Undertone ranked five out of 50 companies, which is four ranks higher than the previous year.
  • Ad Age Best Places to Work honors companies that went above and beyond to support their employees, especially during tumultuous times such as the COVID-19 pandemic.
  • Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.