Conversion rate optimization

Fusion Marketing & American Farm Company: Intelligent Retail Marketing Strategies Proven to Work

Retrieved on: 
Friday, March 8, 2024

STUART Fla. , March 8, 2024 /PRNewswire-PRWeb/ -- Before AFC became American Farm Company, it was known as Rachel Granstra Designs. Similarly, before Fusion Marketing adopted its current name, it was Stoplight Media. Outside of name changes, the teams have expanded, and their commitment has intensified. What began as a simple Facebook Ads account for Brian Lelli evolved into a flourishing project that highlighted his additional marketing skills. Diversifying beyond Meta Ads, he incorporated various areas such as Email Marketing, Web Development, Creative Design, Conversion Rate Optimization, and traditional marketing channels like Television Commercials, Billboards, and Postcards. Through this extensive exploration of the marketing world, Brian realized the necessity of assembling a team.

Key Points: 
  • It has also allowed Fusion Marketing to help Rachel Granstra and American Farm Company to grow to the point that AFC now employs over a dozen women from her small town of Hospers Iowa.
  • STUART Fla. , March 8, 2024 /PRNewswire-PRWeb/ -- Before AFC became American Farm Company, it was known as Rachel Granstra Designs.
  • Similarly, before Fusion Marketing adopted its current name, it was Stoplight Media.
  • Now, Fusion Marketing is fully integrated with AFC, engaging in various marketing activities such as PPC Advertising, Email & Text Marketing, TV Commercials, Postcards, SEO, Web Development, Holistic Marketing Strategies, Creative Development, and much more!

Power Digital Acquires CRO Agency Endrock Growth and Analytics

Retrieved on: 
Wednesday, December 20, 2023

Power Digital , the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics , with offices in the United States, Medellín, Cartagena and Quito.

Key Points: 
  • Power Digital , the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics , with offices in the United States, Medellín, Cartagena and Quito.
  • Endrock brings deep expertise in Conversion Rate Optimization (CRO), data analytics and empirically-backed growth experimentation to Power Digital’s existing offerings.
  • Endrock’s Founder, Ned MacPherson, brings more than a decade of CRO and experimentation experience to Power Digital and will step into his new role as Chief Growth Officer.
  • “Ned and the Endrock team are world-class at what they do,” said Grayson Lafrenz, Founder and Chairman of Power Digital.

Torchlite announces the World's first Intelligent Partner Management Platform

Retrieved on: 
Tuesday, August 22, 2023

INDIANAPOLIS, Aug. 22, 2023 /PRNewswire/ -- Torchlite.com, a leading innovator in the field of partnership referral management software, is thrilled to announce a groundbreaking Intelligence enhancement to their platform that will transform the way businesses manage their referral programs. With the introduction of intent-based data combined with account mapping, Torchlite.com is paving the way for more effective, data-driven, and targeted partnership referral strategies.

Key Points: 
  • Partnership referrals have long been recognized as a potent strategy, driving growth and expanding customer reach through trusted business alliances.
  • "We are excited to introduce intent-based data integration to our partnership referral management software," said Kelly Schwedland, CEO at Torchlite.com.
  • "Businesses can now leverage customer intent to optimize their partner programs while simplifying the management of that program.
  • Torchlight's platform using intelligence simplifies partner program management so you can build relationships with your partners."

Bluecore Wins 2023 MarTech Breakthrough Award

Retrieved on: 
Thursday, August 17, 2023

NEW YORK, Aug. 17, 2023 (GLOBE NEWSWIRE) -- Bluecore , a retail shopper identification and customer movement technology, today announced that it is the recipient of the “Best Overall Conversion Optimization Solution” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Key Points: 
  • NEW YORK, Aug. 17, 2023 (GLOBE NEWSWIRE) -- Bluecore , a retail shopper identification and customer movement technology, today announced that it is the recipient of the “Best Overall Conversion Optimization Solution” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
  • Lulu and Georgia recently announced a 133% increase in net-new customers and a 229% increase in repeat purchases in its first year of working with Bluecore.
  • Bluecore replaces manual processes with advanced predictive models, allowing brands to manage communications through a single interface.
  • “Thank you to MarTech Breakthrough for this recognition.

Aidaptive launches the first-ever "CRO Anthem" Collection

Retrieved on: 
Tuesday, August 1, 2023

CUPERTINO, Calif., Aug. 1, 2023 /PRNewswire/ -- Aidaptive, the leading eCommerce AI Platform, is launching the first-ever "CRO Anthem" collection today. This groundbreaking initiative represents a unique fusion of art and technology, designed to create awareness around the intricacies of digital commerce, present innovative solutions, and captivate audiences with its exceptional musical and visual experience. The highly anticipated "2023 CRO Anthem" parts one and two are set to be released in August 2023 and have been expertly crafted in collaboration with creator and rapper Ding Zheng.

Key Points: 
  • CUPERTINO, Calif., Aug. 1, 2023 /PRNewswire/ -- Aidaptive, the leading eCommerce AI Platform , is launching the first-ever "CRO Anthem" collection today.
  • Understanding the importance of effective communication and engaging content, Aidaptive has conceptualized the "CRO Anthem" collection as a transformative medium to inspire merchants and industry enthusiasts alike.
  • Aidaptive aims to entertain the audience while instilling essential strategies for a successful holiday sales season.
  • With Ding Zheng's invaluable collaboration, we believe this collection will resonate with businesses worldwide, inspiring them to embark on a path of CRO excellence through the use of AI," said Rafael Granato, head of marketing at Aidaptive.

Verifone to Host 7th Annual CommerceNow, the Hottest Virtual Event for Ecommerce Professionals

Retrieved on: 
Tuesday, June 13, 2023

Thirteen industry leaders will share their advice, frameworks and favorite technologies with eCommerce professionals from across the globe, exploring the latest trends to hyper scale online businesses.

Key Points: 
  • Thirteen industry leaders will share their advice, frameworks and favorite technologies with eCommerce professionals from across the globe, exploring the latest trends to hyper scale online businesses.
  • Commerce professionals can attend the virtual event for free but need to sign-up beforehand on the site .
  • See you all on the CommerceNow virtual stage on June 21!”
    Visit the CommerceNow 2023 event page to save your seat for the event and get agenda details.
  • Registrants will receive free access to the live event, as well as the on-demand recordings of each session.

The Top Digital Marketing Agencies In June, According To DesignRush

Retrieved on: 
Thursday, June 1, 2023

MIAMI, June 1, 2023 /PRNewswire-PRWeb/ -- According to ReportLinker, the global digital advertising and marketing market is expected to reach $786.2 billion by 2026. While organizations are increasingly investing in digital marketing initiatives to promote their businesses and connect with more customers, 45% of them have no defined digital marketing strategy, as per Smart Insights.

Key Points: 
  • DesignRush listed the top digital marketing agencies that help organizations create strategies that line up with their business goals.
  • While organizations are increasingly investing in digital marketing initiatives to promote their businesses and connect with more customers, 45% of them have no defined digital marketing strategy, as per Smart Insights.
  • DesignRush , a B2B marketplace connecting businesses with agencies, curated a list of the leading digital marketing agencies that help organizations develop and execute marketing strategies that align with their business goals and customer requirements.
  • Expertise: Content Strategy & Creation, Social Media Marketing & Advertising, Email Marketing, and more
    Expertise: Brand Strategy, Customer Experience & Loyalty Marketing Strategy, Creative & Copywriting, and more
    Expertise: Conversion Rate Optimization (CRO), Content Creation & Optimization, Social Media Monitoring & Tracking, and more
    Brands can explore the top digital marketing agencies by location, size, average hourly rate, and portfolio on DesignRush.

Riskified Earns “Top Rated” Award Across Four TrustRadius Solution Categories, Based on Merchant Reviews

Retrieved on: 
Wednesday, May 10, 2023

Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management.

Key Points: 
  • Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management.
  • Top Rated awards are based entirely on reviews, with no paid placement or analyst opinion included.
  • Customer reviews of Riskified highlight satisfaction with its product innovation, fraud reduction capabilities and 100% chargeback guarantee.
  • “Riskified has won a Top Rated Award in Conversion Rate Optimization, Ecommerce Analytics, Fraud Detection, and Chargeback Management,” said Megan Headley, VP of Research at TrustRadius.

eXtra Gets 52% Higher AOV with Algonomy's Personalized Product Recommendation Engine

Retrieved on: 
Wednesday, February 1, 2023

BENGALURU, India and SAN FRANCISCO, Feb. 1, 2023 /PRNewswire/ -- eXtra, Saudi Arabia's leading consumer electronics and home appliances marketplace, announced that they have significantly improved key metrics such as Conversion Rates, Revenue per Click, and Average Order Value with the help of its technology partner Algonomy, a provider of Algorithmic Customer Engagement solutions.                                                

Key Points: 
  • eXtra has over 42 stores in Saudi Arabia and two stores each in Bahrain and Oman, in addition to three websites serving customers in both English and Arabic.
  • They offer over 12,000 products, including leading international brands and cater to over 12 million shoppers.
  • eXtra continues to embark on its journey towards delivering hyper-personalized customer experiences with RecommendTM, Algonomy's AI-powered product recommendation platform.
  • The platform helps the retailer deliver personalized recommendations to both new and returning shoppers, with a decisioning engine that selects the best recommendation strategy for each customer and their current context.

eXtra Gets 52% Higher AOV with Algonomy's Personalized Product Recommendation Engine

Retrieved on: 
Wednesday, February 1, 2023

BENGALURU, India and SAN FRANCISCO, Feb. 1, 2023 /PRNewswire/ -- eXtra, Saudi Arabia's leading consumer electronics and home appliances marketplace, announced that they have significantly improved key metrics such as Conversion Rates, Revenue per Click, and Average Order Value with the help of its technology partner Algonomy, a provider of Algorithmic Customer Engagement solutions.                                                

Key Points: 
  • eXtra has over 42 stores in Saudi Arabia and two stores each in Bahrain and Oman, in addition to three websites serving customers in both English and Arabic.
  • They offer over 12,000 products, including leading international brands and cater to over 12 million shoppers.
  • eXtra continues to embark on its journey towards delivering hyper-personalized customer experiences with RecommendTM, Algonomy's AI-powered product recommendation platform.
  • The platform helps the retailer deliver personalized recommendations to both new and returning shoppers, with a decisioning engine that selects the best recommendation strategy for each customer and their current context.