Merz Aesthetics® Continues Multi-Year ‘Beauty on Your Terms’ Campaign for XEOMIN® (incobotulinumtoxinA) with Announcement of Demi Lovato as New Brand Partner
Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, today announced the latest extension of their first-of-its kind, multi-year campaign, ‘Beauty on Your Terms’ with the addition of award-winning actor and musician Demi Lovato as the newest XEOMIN® (incobotulinumtoxinA) brand partner.
- Merz Aesthetics®, the world’s largest dedicated medical aesthetics business, today announced the latest extension of their first-of-its kind, multi-year campaign, ‘Beauty on Your Terms’ with the addition of award-winning actor and musician Demi Lovato as the newest XEOMIN® (incobotulinumtoxinA) brand partner.
- View the full release here: https://www.businesswire.com/news/home/20240306431486/en/
Merz Aesthetics® announces Demi Lovato as new Xeomin® (incobotulinumtoxinA) brand partner (Photo: Business Wire)
The partnership with Lovato is a continuation of Merz Aesthetics’ multi-channel, digital-first ‘Beauty on Your Terms’ campaign, which has reimagined traditional pharmaceutical marketing strategy. - “Part of that is also being mindful of what goes into the products you choose to use.
- Follow @XeominAesthetic to stay up to speed on the latest news from Demi Lovato.