Gracenote Speeds FAST Channel Deployment in the U.S.
NEW YORK, April 3, 2024 /PRNewswire/ -- Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.
- First introduced in Europe in late 2023 , the Gracenote FAST Program helps U.S.-based content owners navigate the process of launching and distributing their FAST channels with the enriched metadata attributes that are critical in driving viewer discoverability.
- "By removing obstacles for content owners in the U.S., the Gracenote FAST Program facilitates wider content distribution, better content discovery and deeper viewer engagement.
- While data requirements differ by streaming platform, Gracenote ensures relevant metadata and assets are available to the Gracenote distribution network of platforms for FAST channel deployment.
- Qualifying Gracenote FAST Program participants will benefit from:
By leveraging Gracenote's FAST metadata management and distribution services, content owners can make their programs and FAST channels easily accessible to viewers on major streaming platforms around the world.