Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)
NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). AMIs are used to enable relevant advertising, optimized outcomes, measurement tools, and other important functionality with new privacy safeguards for the ad-supported digital content and services enjoyed by millions of consumers worldwide.
- AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software Service
NEW YORK, May 3, 2022 /PRNewswire/ -- Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs). - Companies undergoing the initial certification process will receive an interim six-month certification after which companies will receive a full certification, pending successful completion of their requirements.
- The Policy Framework for Addressable Media Identifiers was released by the Partnership for Responsible Addressable Media in February 2022, prior to it transitioning the implementation of ongoing AMI certification and oversight to the DAA.
- The Digital Advertising Alliance (DAA) is an independent not-for-profit organization which establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive.