Campaign

Technica Communications Wins the PRNEWS Campaign of the Year for Environment & Sustainability

Retrieved on: 
Wednesday, November 15, 2023

The campaign won over other impressive campaigns, including one from the largest soft drink companies in the world.

Key Points: 
  • The campaign won over other impressive campaigns, including one from the largest soft drink companies in the world.
  • Throughout the campaign, proactive communication with media contacts kept them informed, sustaining interest and laying the groundwork for post-flight engagement.
  • Technica helped secure several coveted speaking and award wins for ZeroAvia, most notably a panel presentation at SXSW 2023 .
  • “The Platinum Awards recognize the most innovative teams and campaigns in public relations and communications,” said Erika Bradbury, Editorial Director at PRNEWS.

First class: Auburn University to graduate first class of students at Staton Correctional Facility

Retrieved on: 
Friday, December 15, 2023

AUBURN, Ala., Dec. 15, 2023 /PRNewswire/ -- A college education can mean a pathway to a brighter future, a chance for a better life. It's that extra credential needed to land the dream job you've always wanted, to prepare you to improve your community.

Key Points: 
  • Kenny lived in Auburn for three years, but said he wasn't in the right mindset back then to enroll at the university.
  • They never entered a classroom on the Plains; their classes were held in a stark white, non-descript room at Staton Correctional Facility in Elmore County, Alabama.
  • These 11 students will receive their Auburn degrees on Dec. 16, one week after the university graduates nearly 2,000 students.
  • They represent the first class of students to graduate from Auburn through the Second Chance Pell program.

Global Youth Issued Statement ahead of the Closing of COP28

Retrieved on: 
Monday, December 11, 2023

DUBAI, UAE, Dec. 11, 2023 /PRNewswire/ -- The Global Youth Ambassadors of the Global Alliance of Universities on Climate (GAUC) issued a statement today at the 2023 UN Climate Change Conference (COP28), urging global leaders to unite and deliver actions for a prosperous, net-zero, and resilient future.

Key Points: 
  • DUBAI, UAE, Dec. 11, 2023 /PRNewswire/ -- The Global Youth Ambassadors of the Global Alliance of Universities on Climate (GAUC) issued a statement today at the 2023 UN Climate Change Conference (COP28), urging global leaders to unite and deliver actions for a prosperous, net-zero, and resilient future.
  • The statement marks the culmination of the journey for the GAUC COP28 Youth Delegation, the flagship project of the 'Climate x' Campaign at the international level.
  • Alice HO, the GAUC Chief Youth Officer and leader of the GAUC delegation, stated, "With unwavering support from global partners, we are honored to have witnessed and contributed to the global climate governance process.
  • In addition to the students of the training program, GAUC has also invited members of its 2022 Global Youth Ambassadors to join as Youth Mentors in the delegation.

Global Youth Issued Statement ahead of the Closing of COP28

Retrieved on: 
Monday, December 11, 2023

DUBAI, UAE, Dec. 11, 2023 /PRNewswire/ -- The Global Youth Ambassadors of the Global Alliance of Universities on Climate (GAUC) issued a statement today at the 2023 UN Climate Change Conference (COP28), urging global leaders to unite and deliver actions for a prosperous, net-zero, and resilient future.

Key Points: 
  • DUBAI, UAE, Dec. 11, 2023 /PRNewswire/ -- The Global Youth Ambassadors of the Global Alliance of Universities on Climate (GAUC) issued a statement today at the 2023 UN Climate Change Conference (COP28), urging global leaders to unite and deliver actions for a prosperous, net-zero, and resilient future.
  • The statement marks the culmination of the journey for the GAUC COP28 Youth Delegation, the flagship project of the 'Climate x' Campaign at the international level.
  • Alice HO, the GAUC Chief Youth Officer and leader of the GAUC delegation, stated, "With unwavering support from global partners, we are honored to have witnessed and contributed to the global climate governance process.
  • In addition to the students of the training program, GAUC has also invited members of its 2022 Global Youth Ambassadors to join as Youth Mentors in the delegation.

MCCANN WORLDGROUP NAMED EPICA AWARDS 2023 NETWORK OF THE YEAR

Retrieved on: 
Friday, December 8, 2023

NEW YORK, Dec. 8, 2023 /PRNewswire/ -- McCann Worldgroup is closing the year with strong creative momentum, having been named 2023 Network of the Year by the Epica Awards, the sixth time the network has been awarded this coveted distinction in the last seven years and the latest in a string of top industry honors, including 2023 Effie Europe Agency Network of the Year and Agency of the Year at the Campaign US BIG Awards for McCann New York.

Key Points: 
  • McCann Worldgroup Europe Awarded Agency Network of the Year at Effie,
    NEW YORK, Dec. 8, 2023 /PRNewswire/ -- McCann Worldgroup is closing the year with strong creative momentum, having been named 2023 Network of the Year by the Epica Awards, the sixth time the network has been awarded this coveted distinction in the last seven years and the latest in a string of top industry honors, including 2023 Effie Europe Agency Network of the Year and Agency of the Year at the Campaign US BIG Awards for McCann New York.
  • The network also won 5 Gold, 10 Silver, and 11 Bronze awards across its agencies.
  • Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific, was named Southeast Asia Creative Leader of the Year.
  • McCann Worldgroup Global CEO Daryl Lee concluded, "We are incredibly proud to see the enduring success of McCann Worldgroup in winning, year after year, the awards that recognize groundbreaking creative work that activates all the flavors of creativity in the world.

Ten Outstanding Brands Recognized by the First Annual Consumer Marketing Awards

Retrieved on: 
Tuesday, December 5, 2023

LOS ANGELES, Dec. 5, 2023 /PRNewswire/ -- The Consumer Marketing Awards (CMA Awards), produced by Consumer Product Events, the do-it-yourself matchmaker for products and press, announces the winners of the first annual award program that laudes marketers for their excellent work. The winners include the JKO Agency for VOODOO Makeup that won Best Launch Strategy, Tonies children's product collaboration with Star Trek's LeVar Burton for the Best Ambassador Campaign, Se.Lo's curvaceous beauty line for Best Packaging, Boku Superfood's health focus for Best Mission, Seedlip's sophisticated nonalcoholic spirit line for Best Positioning, Tony's Chocolonely attention grabbing high-octane branding for Best Logo, Gorgie for their exceptionally robust early-adopter response for Best Social Media Campaign, Sophie la Girafe for extending their iconic baby teething product into a skincare line and the Best Brand Extension Strategy, Liquid Death's sensational 'Murder Your Thirst' campaign for Best Tagline, and the Charlotte Tilbury X Elton John Rocket Fund holiday campaign for Best Publicity Placement. In a groundbreaking move, the entry fees for the award program benefit a scholarship for students in entrepreneurship programs in universities across the U.S.; an initial $5000 was seeded courtesy of Los Angeles-based Kearny Real Estate company. Submissions for the 2024 awards is now open; marketers are invited to apply at this link.

Key Points: 
  • LOS ANGELES, Dec. 5, 2023 /PRNewswire/ -- The Consumer Marketing Awards (CMA Awards), produced by Consumer Product Events, the do-it-yourself matchmaker for products and press, announces the winners of the first annual award program that laudes marketers for their excellent work.
  • Submissions for the 2024 awards is now open; marketers are invited to apply at this link.
  • Best Launch Strategy - JKO Agency's VOODOO Makeup campaign, whose use of models at Couture Fashion Week, New York ignited a firestorm of popularity.
  • Best Ambassador Campaign - was bestowed upon Tonies, the screenless immersive story-telling audiobox for their collaboration with Star Trek's LeVar Burton.

United Justice Coalition & Roc Nation Add Charlamagne Tha God, Assistant Attorney General for Civil Rights at U.S. Department of Justice Kristen Clarke, Michigan Lieutenant Governor Garlin Gilchrist II, NY Attorney General Letitia James & Many More To Spe

Retrieved on: 
Tuesday, November 28, 2023

NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Today, the United Justice Coalition (UJC) and Roc Nation announced a second wave of acclaimed speakers for its 2nd annual social justice summit on Dec. 1 in New York City at the Javits Center.

Key Points: 
  • NEW YORK, Nov. 28, 2023 /PRNewswire/ -- Today, the United Justice Coalition (UJC) and Roc Nation announced a second wave of acclaimed speakers for its 2nd annual social justice summit on Dec. 1 in New York City at the Javits Center.
  • This year's summit will also feature a live filming of Lava for Good's Wrongful Conviction podcast with Jason Flom & Maggie Freleng, who will be interviewing exoneree Andre Brown and lawyer Oscar Michelin.
  • King, U.S. Attorney for the District of Massachusetts Rachael Rollins, among several other acclaimed activists, entertainers, attorneys, and experts.
  • If you're interested in learning more about the UJC and the forthcoming summit, please visit https://www.unitedjusticecoalition.com/ujc-summit-2023 .

In Advance of Giving Tuesday, George Washington's Mount Vernon Receives Generous Gift to Launch Revolution to Revitalization Matching Gift Challenge

Retrieved on: 
Tuesday, November 21, 2023

This gift kicks off the 2023 Revolution to Revitalization Matching Gift Challenge .

Key Points: 
  • This gift kicks off the 2023 Revolution to Revitalization Matching Gift Challenge .
  • Philanthropist Karen Buchwald Wright will match gifts to George Washington's Mount Vernon up to $1 million through Dec. 31, 2023.
  • "It's an important time to support George Washington's legacy and the preservation of Mount Vernon," says Wright.
  • Mount Vernon, the home of George Washington, is owned and operated by the Mount Vernon Ladies' Association, a private, nonprofit organization.

PG&E Coworkers Celebrate Holiday Season Giving Back Through Volunteerism in Hometowns

Retrieved on: 
Monday, November 20, 2023

OAKLAND, Calif., Nov. 20, 2023 /PRNewswire/ -- Pacific Gas and Electric Company (PG&E) is kicking off the 2023 holiday season by partnering with nonprofit groups to give back to the customers and hometowns it is privileged to serve in Northern and Central California.

Key Points: 
  • As part of PG&E's annual holiday giving program called Campaign for our Hometowns, which began earlier this month, coworkers are volunteering with community organizations — from Eureka to Bakersfield — and giving to causes they care about.
  • PG&E volunteers will help bring joy to homebound senior neighbors this holiday season," said Marisa Melo, Executive Director, Meals on Wheels of Alameda County.
  • "We are eager to help in ways that are meaningful to our coworkers and will benefit the customers in our hometowns this holiday season, from volunteering at local food banks to assisting with holiday gift distributions.
  • Events where coworkers will volunteer in person include:
    Nov. 21: Giving Thanks on Golden Gate in support of St. Anthony's (San Francisco)

National PTA Awards Over $700K in Funding to Support Local Efforts for Students, Families and Communities

Retrieved on: 
Wednesday, November 15, 2023

ALEXANDRIA, Va., Nov. 15, 2023 /PRNewswire/ -- National PTA announced today the recipients of over $700K in funding to support local PTAs across the country as they engage families and support student success through PTA programs.

Key Points: 
  • ALEXANDRIA, Va., Nov. 15, 2023 /PRNewswire/ -- National PTA announced today the recipients of over $700K in funding to support local PTAs across the country as they engage families and support student success through PTA programs.
  • Following are the funding recipients:
    200 local PTAs have been selected to receive $1,250 each, supported by AT&T , to host an interactive PTA Connected: Ready, Tech, Go!
  • For example, we were able to jump from funding 150 to 200 recipients for our PTA Connected: Ready, Tech, Go!
  • Funding is not needed to run National PTA programs, and PTAs are encouraged to visit PTA.org/Programs to learn how they can implement the programs in their school communities.