Instacart Launches Third Annual Giving Tuesday Campaign To Support Partnership for a Healthier America with up to 1 Million Servings of Fruits and Vegetables
SAN FRANCISCO, Nov. 27, 2023 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced the launch of its third annual Giving Tuesday campaign to benefit Partnership for a Healthier America (PHA). For the first time ever, Instacart is joining forces with household names Keurig Dr Pepper (Core Hydration® and Mott's®), Dole Packaged Foods, and OLIPOP for Giving Tuesday. For every customer dollar spent via Instacart between November 27 and December 4 on select products from these four brands, Instacart and the participating brands will collectively donate 1 serving* of fruits and vegetables, up to a collective total of 1 million servings, to PHA to support communities across the country.
- Instacart and PHA have a long-term partnership centered around a commitment to bring 10 million servings of produce to underserved communities by 2025.
- Instacart's annual Giving Tuesday campaigns are designed to further support our Instacart Health food access mission.
- This campaign resulted in a nearly 7 million meal donation to international and national nonprofits, including Feeding America and Second Harvest Canada.
- Instacart estimate (as of July 2023) based on the number of EBT SNAP households in areas serviced by EBT SNAP-enabled retailers on Instacart.