Traditional medicine

• With the key themes of health and healing, the Expo featured a variety of exhibitions, hands-on experiences, academic events, and performances related to oriental medicine and traditional medicines from around the world.
• It is said to have opened new horizons for the globalization, standardization and scientific advancement of traditional Korean medicine and also provided the audience with a fresh perspective on health and happiness.
• To help the audience easily grasp the Expo's theme, "Promise of the Future, Traditional Medicine in the World," each showroom provided a wide array of smart-experience content.
• These organizations provided the audience with an opportunity to engage in hands-on experiences to enhance their understanding of the domestic oriental medicine antiaging industry and traditional Korean medicine.

• Instead, the first step is consulting traditional medicine, which cultures around the world have been using for thousands of years.
• Traditional medicine encompasses the healing knowledge, skills and practices used by a variety of cultures and groups.
• In recognizing that traditional medicine and other alternative forms of healing are critical sources of health care for many people worldwide, the World Health Organization and the government of India co-hosted their first-ever Traditional Medicine Summit.

Critical health care for many

• In many countries, traditional medicine costs less and is more accessible than conventional health care.
• And many conventional medicines come from the same source as compounds used in traditional medicine – up to 50% of drugs have a natural product root, like aspirin.

A framework for traditional medicine

• In the past, WHO has developed a “traditional medicine strategy” to help member states research, integrate and regulate traditional medicine in their national health systems.
• The WHO also created international terminology standards for practicing various forms of traditional medicine.
• The practice of traditional medicine varies greatly between countries, depending on how accessible it is and how culturally important it is in each country.

Acupuncture – a case study in safety and efficacy

• But leaders at the summit emphasized a need for more research on the efficacy and safety of traditional medicine.
• For example, acupuncture is a traditional healing practice that entails inserting needles at specific points on the body to relieve pain.
• Still, acupuncture is the most commonly used traditional medicine practice across countries, with 113 WHO member states acknowledging their citizens practiced acupuncture in 2019.
• There’s also some evidence supporting the use of traditional medicine, including acupuncture, meditation and yoga to treat post-traumatic stress disorder.

• The prestigious gathering promises impactful discussions on global health collaboration and the launch of Global Initiative on Digital Health.
• Embarking on a Digital Healthcare Era: Global Initiative on Digital Health Launches August 19, 2023.
• The G20 Health Minister's Meeting will focuse around three primary concerns outlined in the G20 Health Track.
• Fostering Global Collaborations: Advantage Health Care India 2023: The G20 India Presidency casts a prominent spotlight on global collaborations through the 'Advantage Health Care India 2023' event.

• Dave Matthews has been using Throat Coat® tea for years, as part of his throat care routine before performing and while onstage sharing his music with fans.
• "Music artists have been using Throat Coat® tea for years as part of their voice care, including Dave Matthews," said Traditional Medicinals Chief Marketing Officer Kristel Corson.
• As part of Dave Matthews Band U.S. summer concert tour, Traditional Medicinals will be sponsoring the Eco-Village at 42 concerts this May-September.
• "We're looking forward to having Traditional Medicinals as our Eco-Village partner on this year's Dave Matthews Band tour," said REVERB's Director of Projects Lara Seaver.