Baby2Baby Launches Partnership with Huggies-maker Kimberly-Clark to Provide Millions of Diapers and Wipes to Mothers In Need and Triple Their Maternal Health & Newborn Supply Kit Initiative
LOS ANGELES and DALLAS, March 6, 2024 /PRNewswire/ -- Baby2Baby, a national nonprofit organization, and Huggies diapers are joining forces to provide crucial support to new mothers and babies with a program that will launch timed to Mother's Day 2024. In an effort to address rising diaper need in America and combat the tragically rising maternal mortality rate, Huggies, through the Kimberly-Clark Foundation, has committed to tripling the reach and impact of Baby2Baby's initiative with The Department of Health and Human Services (HHS). Through a multi-million-dollar grant including funds and an in-kind product donation of its diapers, wipes and postpartum pads the program will support maternal and infant health, particularly among vulnerable communities.
- These critical items also provide mental health support by alleviating the stress of meeting their baby's most basic needs.
- "Not being able to afford the items their babies need takes a profound toll on a mother's mental health.
- The partnership between Baby2Baby and Huggies underscores a shared commitment to reducing this shocking statistic while supporting maternal and infant health in communities in need.
- While Baby2Baby has distributed 170 million diapers in the past 12 years, that is still just a fraction of the need.