Fifth Annual Broadridge Survey Reveals Time and Expertise Top Challenges in Advisor Marketing Strategies
NEW YORK and TORONTO, Feb. 7, 2024 /PRNewswire/ -- As macroeconomic volatility has led to an influx of investors seeking financial advice, advisors are increasingly looking to next-generation technology such as generative AI to address their marketing challenges and meet the increased personalization expectations of prospects and clients, according to global Fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR) annual financial advisor marketing survey.
- In its fifth year, this annual survey evaluates North American registered financial advisors' sentiment and activities around digital marketing strategies, shedding light on the successes and challenges that advisors are facing.
- The survey found that over half (56%) of Canadian advisors are currently using or plan to use generative AI in digital marketing strategies compared to 43% of U.S. advisors.
- The number of advisors leveraging a defined marketing strategy has fallen due to the number of challenges that advisors face when it comes to marketing.
- The top two challenges North American advisors face include finding time for marketing initiatives and sourcing the right expertise.