Collage Group to Unveil New Cultural Fluency Model At Executive Roundtable
The exclusive executive meeting will be co-hosted by David Wellisch, Collage Group's CEO, where the Collage Group will unveil Cultural Fluency, a new data-driven approach to marketing and video advertising.
- The exclusive executive meeting will be co-hosted by David Wellisch, Collage Group's CEO, where the Collage Group will unveil Cultural Fluency, a new data-driven approach to marketing and video advertising.
- During this executive roundtable, Collage Group will introduce the Cultural Fluency Imperative to better reach the New Wave, a data-driven approach for deciphering cultural variation, understanding how culture is amplified through influence and social networks and reveal how advertising can authentically connect with consumers.
- Collage Group is a subscription-based consumer research and strategic advisory company that helps brands master the cultural transformation of the American consumer through the lens of racial, ethnic, and generational segments.
- Founded in 2009, Collage Group focuses on helping its client companies unleash the power of culture to drive brand growth.