Indian Premier League

Omdia: IPL set to transform India's media and advertising landscape in 2024

Retrieved on:

Friday, March 22, 2024

EPL, Indian Premier League, Sport, Media, Paramount, IPL, Premier League, The Walt Disney Company, T20, Advertising

Early 2024 has, however, seen the IPL rights landscape change substantially.

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Early 2024 has, however, seen the IPL rights landscape change substantially.
"The IPL has emerged as a pivotal factor in the recent merger between Disney and Reliance, alongside Paramount's decision to divest its stake in Viacom18.
The IPL is poised to monetize these massive rights costs through advertising and sponsorship, rather than subscription revenue.
The Disney/Reliance merger is expected to close in 2025, and advertising revenues for the 2025 Indian Premier League will rise marginally over 2024.

Moloco Announces Multi-Year Strategic Partnership with Viacom18 for Ad Serving on JioCinema

Retrieved on:

Tuesday, February 27, 2024

Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.

Key Points:

Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.
As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year.
Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users.
Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization.

Bluestone Equity Partners Invests in VideoVerse, Creators of Magnifi, an Award-Winning, AI-Powered Video Editing Solution

Retrieved on:

Monday, December 18, 2023

Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry, today announced a growth investment in VideoVerse, the company behind Magnifi, an internationally-acclaimed AI-powered video editing solution.

Key Points:

Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry, today announced a growth investment in VideoVerse, the company behind Magnifi, an internationally-acclaimed AI-powered video editing solution.
Earlier this year, Magnifi earned the coveted National Association of Broadcasters (NAB) “Product of the Year” award.
“With media companies and streamers now producing millions of hours of video every minute, demand for curated content has skyrocketed,” said Vinayak Shrivastav, VideoVerse CEO & Co-Founder.
“VideoVerse’s editing solutions are now an indispensable asset within the video creation ecosystem, with Magnifi, in particular, facilitating a seamless and highly-efficient process for curation, production, and distribution," Shrivastav highlighted.

IBCAP Reports Major Disruption of Piracy in Indian Premier League 2023 Tournament Coverage

Retrieved on:

Tuesday, July 18, 2023

Indian Premier League, Partnership, App Store (iOS/iPadOS), Acquisition, IPL, Frustration, IPTV, Willow (TV channel), MENA, Social media, Video game

DENVER, July 18, 2023 (GLOBE NEWSWIRE) -- The International Broadcaster Coalition Against Piracy (IBCAP) today announced significant piracy takedown success for the Indian Premier League (“IPL”) 2023 tournament.

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DENVER, July 18, 2023 (GLOBE NEWSWIRE) -- The International Broadcaster Coalition Against Piracy (IBCAP) today announced significant piracy takedown success for the Indian Premier League (“IPL”) 2023 tournament.
IBCAP’s monitoring and takedown program was in full force for the duration of the tournament, with staffing in India and the U.S. enabling real-time disruption of live matches.
“We appreciate that IBCAP puts together a customized strategy for each tournament, and their results, which include this season’s IPL tournament, are a testament to their commitment to containing cricket piracy.
Paying for and viewing illegal streaming services is just not worth the risk.”
For more information about IBCAP membership and its benefits, visit https://www.ibcap.org/membership .

IBCAP Expands into Europe and Middle East with the Addition of Cricbuzz as Newest Member

Retrieved on:

Wednesday, May 10, 2023

Indian Premier League, Times Internet, IPL, MENA, IPL 2023, Cricbuzz

DENVER, May 10, 2023 (GLOBE NEWSWIRE) -- The International Broadcaster Coalition Against Piracy (IBCAP) today announced that it has expanded its anti-piracy coverage to include Europe and the Middle East with the addition of Times Internet Limited, India's largest digital network and owner of Cricbuzz.

Key Points:

DENVER, May 10, 2023 (GLOBE NEWSWIRE) -- The International Broadcaster Coalition Against Piracy (IBCAP) today announced that it has expanded its anti-piracy coverage to include Europe and the Middle East with the addition of Times Internet Limited, India's largest digital network and owner of Cricbuzz.
Cricbuzz, one of the world’s leading cricket content destinations, has become the official digital streaming partner for the Indian Premier League (IPL) in the MENA, Continental Europe and Latin America regions.
As part of the IBCAP membership offering, it will initially monitor multiple live cricket matches for the IPL 2023 tournament on behalf of Cricbuzz.
“As a recognized leader in protecting cricket rights in the United States, it is a natural progression to expand that expertise into additional countries across Europe and the Middle East,” said Chris Kuelling, executive director of IBCAP.

BetDEX Exchange set to add Cricket Markets ahead of IPL 2023

Retrieved on:

Monday, March 27, 2023

EDINBURGH, Scotland, March 27, 2023 /PRNewswire/ -- BetDEX Labs Inc. (or "BetDEX") today announced that the BetDEX Exchange will be introducing cricket markets to the platform this week. The first fully-licensed sports betting exchange built on the blockchain will accept bets on Indian Premier League ("IPL") matches to coincide with the first matches of the forthcoming 2023 season. Cricket joins soccer and basketball markets currently available on the Exchange.

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EDINBURGH, Scotland, March 27, 2023 /PRNewswire/ -- BetDEX Labs Inc. (or "BetDEX") today announced that the BetDEX Exchange will be introducing cricket markets to the platform this week.
Cricket joins soccer and basketball markets currently available on the Exchange.
Varun Sudhakar, CEO and Co-Founder of BetDEX, commented on today's news: "The addition of IPL on the BetDEX Exchange is an exciting milestone and a celebration of the ongoing expansion of our betting markets.
The BetDEX Exchange became the first fully licensed sports betting exchange on blockchain after gaining licensing from the Isle of Man in October 2022.

BetDEX Exchange set to add Cricket Markets ahead of IPL 2023

Retrieved on:

Monday, March 27, 2023

EDINBURGH, Scotland, March 27, 2023 /PRNewswire/ -- BetDEX Labs Inc. (or "BetDEX") today announced that the BetDEX Exchange will be introducing cricket markets to the platform this week. The first fully-licensed sports betting exchange built on the blockchain will accept bets on Indian Premier League ("IPL") matches to coincide with the first matches of the forthcoming 2023 season. Cricket joins soccer and basketball markets currently available on the Exchange.

Key Points:

EDINBURGH, Scotland, March 27, 2023 /PRNewswire/ -- BetDEX Labs Inc. (or "BetDEX") today announced that the BetDEX Exchange will be introducing cricket markets to the platform this week.
Cricket joins soccer and basketball markets currently available on the Exchange.
Varun Sudhakar, CEO and Co-Founder of BetDEX, commented on today's news: "The addition of IPL on the BetDEX Exchange is an exciting milestone and a celebration of the ongoing expansion of our betting markets.
The BetDEX Exchange became the first fully licensed sports betting exchange on blockchain after gaining licensing from the Isle of Man in October 2022.

India OTT (Over-the-top) Market Report 2022-2027: Growth is Being Driven by the Low Cost of Data Plans and the Rise of Short-form Content - ResearchAndMarkets.com

Retrieved on:

Friday, January 27, 2023

Original premium content is one of the biggest growth drivers and differentiators as OTT platforms compete for consumers' attention.

Key Points:

Original premium content is one of the biggest growth drivers and differentiators as OTT platforms compete for consumers' attention.
Industry players are investing heavily to developing content and services, as well as to improve customer experiences.
The growth of the OTT industry, which makes up 7%-9% of the entertainment industry, is being driven by the low cost of data plans and the rise of short-form content.
The company's focus is on branding, AI-driven personalization of its app, releasing unique podcasts and playlists, and providing affordable plans.

PFT CLEAR® AI helps A+E Networks® accelerate the time to market of legacy content & monetization

Retrieved on:

Wednesday, December 14, 2022

In addition, PFT worked with AETN to optimize their files to allow for faster content reuse and redistribution to meet future end-point specifications.

Key Points:

In addition, PFT worked with AETN to optimize their files to allow for faster content reuse and redistribution to meet future end-point specifications.
PFT leveraged a combination of its CLEAR AI and its media services team to deliver for AETN.
CLEAR AI then automatically processed the file and rearranged all segments per the AETN specifications to create a master file.
"PFT has processed and transformed large payloads of content to date, leveraging CLEAR and its AI.

PFT CLEAR® AI helps A+E Networks® accelerate the time to market of legacy content & monetization

Retrieved on:

Wednesday, December 14, 2022

In addition, PFT worked with AETN to optimize their files to allow for faster content reuse and redistribution to meet future end-point specifications.

Key Points:

In addition, PFT worked with AETN to optimize their files to allow for faster content reuse and redistribution to meet future end-point specifications.
PFT leveraged a combination of its CLEAR AI and its media services team to deliver for AETN.
CLEAR AI then automatically processed the file and rearranged all segments per the AETN specifications to create a master file.
"PFT has processed and transformed large payloads of content to date, leveraging CLEAR and its AI.