IMMORTALS AND TOYOTA ANNOUNCE ADDITIONAL RENEWAL TO MULTI-YEAR PARTNERSHIP
LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnership, continuing a relationship that began in 2020 and was subsequently extended through 2021. Toyota's brand will continue to receive prominent logo placement on the League of Legends (LCS) player jerseys for Immortals Progressive and will now be featured on jerseys worn by Immortals' Wild Rift team.
- Toyota renews affiliation with Immortals Progressive League of Legends, becomes Immortals' first-ever Wild Rift partner
LOS ANGELES, March 23, 2022 /PRNewswire/ -- Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have officially announced a renewal of their partnership, continuing a relationship that began in 2020 and was subsequently extended through 2021. - "Our partnership with Toyota is underpinned by a shared desire to make gaming more accessible and show up for our community," said Brett McGrew, Vice President of Partnerships & Activation for Immortals.
- Through the partnership, Toyota SoCal and Immortals will bring the following exciting community activations to life, both digitally and in-person:
San Diego County Fair Gaming Lounge: This summer, Immortals and San Diego Toyota will host a gaming lounge for SD County fair attendees. - Free Boba Stand: Immortals and Toyota SoCal will have a co-branded popup boba stand providing free boba tea at local gaming events.