IDFA

Subscription-based Gaming Global Market to 2027: Mobile Gaming Fuels the Sector

Retrieved on: 
Tuesday, April 4, 2023
Cloud, Sumo Group, Harry Potter: Wizards Unite, Identifier, Minecraft Earth, Smartphone, Internet, COVID-19, Turtle Rock Studios, Xbox Cloud Gaming, BARC, Tencent, Microsoft, CTR, PUBG Mobile, Ericsson, Sale, Government, IDFA, VR, Video, Tablet, Personal computer, Holiday, Acquisition, Investment, Ingress, Pleasure, Apple, United Kingdom, Growth, Left 4 Dead, Tencent Games, AR, Roku, State Council, Video game, Chinese

Mobile gaming has recently surpassed console and PC gaming as the most popular form of gaming worldwide.

Key Points: 
  • Mobile gaming has recently surpassed console and PC gaming as the most popular form of gaming worldwide.
  • One of several factors for the growth of mobile gaming is its availability; almost everyone has a smartphone with games installed on it.
  • Moreover, the increasing demand for mobile games results from various technological advancements and improvements such as AR, VR, cloud gaming, and 5G.
  • Moreover, large companies that develop games for consoles and PCs also publish their games in the Mobile version due to the mobile games market.

InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging SKAdNetwork Attribution

Retrieved on: 
Tuesday, March 7, 2023
Software, Mobile, Wireless, Networks, Internet, Professional Services, Data Management, Technology, Security, Data Analytics, Marketing, Advertising, Communications, Optimism, IOS, Engineering, Data science, IDFA, Machine learning, LAT, DSP, Landmark Media Investments, Privacy, Operation, ATT, SKAN, Video game, InMobi

InMobi , a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers.

Key Points: 
  • InMobi , a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers.
  • Complementing InMobi’s traditional demand-side platform (DSP), the pioneering automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimizing programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
  • Apple’s release of SKAN 4.0 brings more insights into campaign performance, unlocking even more powerful optimization and measurement capabilities—creating renewed optimism among performance marketers for the future of iOS app growth.
  • For more information about InMobi’s success driving iOS app performance using SKAN attribution and how your app can adopt SKAN 4.0, please visit InMobi’s SKAN Resource Center .

Q2 FY23 Results: Mytheresa Reports GMV Growth of 8% in Q2 FY23 and Strong Profitability of 9% Adjusted EBITDA Margin Despite Significant Macro-Economic Headwinds

Retrieved on: 
Thursday, February 23, 2023
Retail, Online Retail, Luxury, Fashion, SEC filing, EBITDA, GMV, Telephone, Capsule, NYSE, Eastern Time Zone, Row, Webcast, Growth, Givenchy, Risk, MYT, Etro, IDFA, COVID-19, FINANCIAL, Marketing, Cryptocurrency, Bookkeeping, Bank, Mytheresa

The luxury multi-brand digital platform delivered another quarter of solid growth with continued strong profitability, despite significant macro-economic headwinds.

Key Points: 
  • The luxury multi-brand digital platform delivered another quarter of solid growth with continued strong profitability, despite significant macro-economic headwinds.
  • We are global, active across many luxury categories, uniquely focused on full-price selling and we have a high share of cost variability.
  • This enables Mytheresa to deliver strong profitability even at times of slower growth.
  • Mytheresa does not intend to update its forward-looking statements until its next quarterly results announcement, other than in publicly available statements.

NMPF, IDFA Pleased New USDA School Meal Proposal Keeps Low-Fat Flavored Milk in Schools, Call for Expanded Dairy Options

Retrieved on: 
Friday, February 3, 2023
Nutrient, Child, School, Optimism, Milk, Dyke, Student, National Milk Laboratory Certification Program, Dietary Guidelines for Americans, Learning, Phosphorus, Calcium, USDA, IDFA, Growth, Vitamin D, Parent, Dairy, Sugar, Potassium, Feed manufacturing

But we question why USDA would propose school meal options that could limit a child’s access to these nutrients and we urge instead that they expand access to dairy options.

Key Points: 
  • But we question why USDA would propose school meal options that could limit a child’s access to these nutrients and we urge instead that they expand access to dairy options.
  • “Healthy milk and dairy options in school meals offer the most important opportunity of the day for children to get the critical nutrients they need.
  • For years, parents and nutrition professionals have agreed that milk and dairy products must remain key building blocks in school meals.
  • “Offering low-fat flavored milk and other milk options increases school meal participation, reduces food waste, and ensures children and adolescents are learning and growing.”

SmartTouch® Interactive CEO, Robert Cowes to Present at NAHB International Builders' Show® 2023

Retrieved on: 
Tuesday, January 10, 2023
Knowledge, CRM, SEO, Cowes, Hyperlocal, Geo-fence, Marketing, IDFA, Checklist, Real estate

AUSTIN, Texas, Jan. 10, 2023 /PRNewswire-PRWeb/ -- SmartTouch® Interactive, an award-winning interactive real estate marketing agency, new home sales CRM, and marketing automation solution provider, announced today that SmartTouch® President and CEO Robert Cowes will present multiple sessions alongside fellow industry thought leaders, Sarah Carbonell, Director of Marketing and Sales, Crown Community Development, Liane McOuat, Vice President Client Service and Strategy, McOuat Partnership and Brandon Barelmann, Marketing Strategist, Builder Designs at the upcoming annual NAHB International Builders' Show® in Las Vegas, NV, January 31-February 2, 2023. Cowes will be participating in a panel discussion and in a new Learning Lab Session, Two-Story Talk, during the conference.

Key Points: 
  • Cowes will be participating in a panel discussion and in a new Learning Lab Session, Two-Story Talk, during the conference.
  • We are honored to be invited by the NAHB International Builders' Show® to help home builders and real estate developers jump-start their sales and marketing efforts for 2023," commented Cowes.
  • NAHB International Builders' Show® attendees will have the opportunity to meet with the SmartTouch® Interactive marketing experts in Sales Central.
  • More on these sessions and speakers is available on the NAHB International Builders' Show® conference website.

Mobiquity to Launch New SaaS Suite of Products Focused on Publisher Compliance and Monetization

Retrieved on: 
Tuesday, December 13, 2022
Privacy, CCPA, Consumer, Advertising, Adtech (company), Apple, IDFA, Intelligence, Publishing, IP, GDPR, Platform as a service, Software as a service, CPM

Mobiquity Technologies introduces its latest SaaS solution to solve this new Publisher need -- The Mobiquity Suite for Publisher.The Mobiquity Suite for Publisher provides the following:

Key Points: 
  • Dean Julia, CEO of Mobiquity Technologies, said “We believe there is a major paradigm shift occurring and the market is ripe for it.
  • The intelligence and the data residence must shift from demand-side solutions to publishers and publisher aggregators directly.
  • Irrespective of whether a publisher chooses to work with us or not, it is prudent for them to find a solution that enables advertisers to do direct buys from them.”
    Mobiquity Technologies introduces its latest SaaS solution to solve this new Publisher need -- The Mobiquity Suite for Publisher.
  • The Mobiquity Suite for Publisher provides the following:
    An Inventory Enhancer to maintain current revenue of high CPM targeting by enhancing Publisher supply with compliant audience metatags.

data.ai Forecast: Time Spent in Mobile Apps Will Surpass 6 Trillion Hours by 2028

Retrieved on: 
Thursday, December 8, 2022
Consumer, Heart, Netflix, Privacy, HBO Max, Billion, Face, IQIYI, Growth, Multimedia, SAN, IDFA, Sport, Acquisition, Video game, Travel, Bumble, Android

One of five projections in the report reveals that time spent on mobile will surpass 6 trillion hours by 2028 a 34% increase over five years.

Key Points: 
  • One of five projections in the report reveals that time spent on mobile will surpass 6 trillion hours by 2028 a 34% increase over five years.
  • Global mobile ad spend to hit $362 Billion - Mobile will take over the share of the advertising wallet as more time is spent in apps, with total hours on track to surpass 4 trillion on Android phones alone in 2022.
  • 14 others will join the $2 billion app club these include: Call of Duty, Uma Musume Pretty Derby, and Bumble.
  • Mobile will remain at the heart of consumers' lives as demand for digital connection, self-expression, and deepening personalization of apps will fuel sustained growth in time spent."

data.ai Forecast: Time Spent in Mobile Apps Will Surpass 6 Trillion Hours by 2028

Retrieved on: 
Thursday, December 8, 2022
Consumer, Heart, Netflix, Privacy, HBO Max, Billion, IQIYI, Face, Growth, SAN, IDFA, Sport, Acquisition, Video game, Travel, Bumble, Android

One of five projections in the report reveals that time spent on mobile will surpass 6 trillion hours by 2028 a 34% increase over five years.

Key Points: 
  • One of five projections in the report reveals that time spent on mobile will surpass 6 trillion hours by 2028 a 34% increase over five years.
  • Global mobile ad spend to hit $362 Billion - Mobile will take over the share of the advertising wallet as more time is spent in apps, with total hours on track to surpass 4 trillion on Android phones alone in 2022.
  • 14 others will join the $2 billion app club these include: Call of Duty, Uma Musume Pretty Derby, and Bumble.
  • Mobile will remain at the heart of consumers' lives as demand for digital connection, self-expression, and deepening personalization of apps will fuel sustained growth in time spent."

Mobvista Subsidiary, Mintegral, Secures Top Rankings in Tenjin’s Hyper-Casual Games Benchmark Report

Retrieved on: 
Wednesday, October 12, 2022
Digital Marketing, Artificial Intelligence, Advertising, Data Management, Communications, Technology, Apps, Applications, Mobile, Wireless, CPI, Android, DSP, Multimedia, Technology, IDFA, SSP, IOS, DMP, Video game, Tenjin

In light of Apples deprecation of IDFA, Android ad spend has continued to grow throughout 2022, up 7% from Q1 2022.

Key Points: 
  • In light of Apples deprecation of IDFA, Android ad spend has continued to grow throughout 2022, up 7% from Q1 2022.
  • On Android, Mintegral has ranked particularly well, achieving both the lowest CPI and 3rd highest in total advertising spend.
  • Tenjin's report compiled data on the distribution of iOS and Android advertising spend across global hyper-casual games in Q3 2022, as well as ad spend on different platforms and regions.
  • Mobvista is a leading technology platform dedicated to driving global business growth in the digital age.

U.S. Dairy Consumption Hits All-Time High in 2021 as Growing Category Evolves Toward Yogurt, Cheese, Butter

Retrieved on: 
Friday, September 30, 2022
Income, Health, Yogurt, Milk, Love, Dairy, IDFA, Dyke, Growth, USDA, Industry, ERS, CEO, Ice cream, Food, Cheese, GLOBE, Marketing, Economic Research Service, Butter, Dairy product

The average American consumed 667 pounds of dairy on a milkfat basis in 2021 versus 539 pounds in 1975 when data was first established.

Key Points: 
  • The average American consumed 667 pounds of dairy on a milkfat basis in 2021 versus 539 pounds in 1975 when data was first established.
  • Among the products showing strong growth are American-type cheese, up 0.5 pounds, butter up 0.2 pounds, and yogurt adding 0.7 pounds.
  • Yogurt consumption grew at its strongest rate in a decade and American-type cheese consumption was the second biggest increase over the past 20 years.
  • In the past decade alone: domestic per capita consumption of cheese is up 13%; per capita butter consumption is up 18%; per capita yogurt consumption is up 2%.