The App-ocalypse: over half of marketers have lost revenue due to new ad regulations
The research revealed that 59% of marketers have lost revenue since Apples IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.
- The research revealed that 59% of marketers have lost revenue since Apples IDFA changes, the phasing out of third party cookies by Google, new privacy updates, and changing ad regulations.
- 61% of marketers have also reported that they have lost sleep because of the new changes.
- The Bango report also discusses the iOS IDFA privacy changes already in effect which allow users to opt out of being tracked.
- App marketers need a new solution, one that complies with privacy regulations and yields a high return on their marketing investment.