Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII
WASHINGTON, Feb. 6, 2024 /PRNewswire/ -- A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year's Big Game, up from $16 billion last year.
- Bettors plan to wager an estimated $23.1 billion on this year's Big Game, up from $16 billion last year.
- 36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
- Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.
- The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023.