The NFLPA and DraftKings Unveil Plans for Gamified NFT Collaboration
BOSTON and WASHINGTON, Dec. 07, 2021 (GLOBE NEWSWIRE) -- The NFL Players Association (NFLPA), DraftKings Inc. (Nasdaq: DKNG) and OneTeam Partners (OneTeam), the group licensing partner of the NFLPA, today revealed plans to launch gamified NFT (non-fungible token) collections that will debut on DraftKings Marketplace during the 2022-2023 NFL season.
- BOSTON and WASHINGTON, Dec. 07, 2021 (GLOBE NEWSWIRE) -- The NFL Players Association (NFLPA), DraftKings Inc. (Nasdaq: DKNG) and OneTeam Partners (OneTeam), the group licensing partner of the NFLPA, today revealed plans to launch gamified NFT (non-fungible token) collections that will debut on DraftKings Marketplace during the 2022-2023 NFL season.
- The agreement grants DraftKings licensing rights for active NFL players, including the authentic use of name, image and likeness.
- DraftKings previously announced a strategic agreement with Polygon to provide a scalable, eco-friendly blockchain solution that enables added throughput, lower transaction fees and expanded capabilities.
- Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions.