BETR ADDS $15 MILLION IN STRATEGIC EQUITY FINANCING TO FURTHER ACCELERATE ITS SPORTS GAMING AND MEDIA BUSINESSES
MIAMI, March 6, 2024 /PRNewswire/ -- Betr Holdings, Inc. ("Betr") today announced it has closed $15 million in strategic equity financing from a premier group of investors at a $375 million valuation, bringing its total funding to date to $100 million. The round was co-led by Harmony Partners and 10x Capital, with participation from the company's three largest existing investors: Fuel Venture Capital, Aliya Capital Partners, and Roger Ehrenberg/Eberg Capital, alongside others. This round of financing comes off a highly successful 2023 for Betr, where the company reached a significant level of scale – both with respect to paying users and revenue – while doing so efficiently and profitably.
- Betr has also officially received its temporary Indiana sports wagering license from the Indiana Gaming Commission in recent weeks.
- Betr also recently announced that it has fortified its senior leadership team, hiring Dan Maas as Head of Media Revenue, Partnerships, and Strategy and hiring Andrew Winchell as Head of Government Affairs.
- Dan will lead monetization efforts for Betr Media, positioning Betr's media arm to become a large bona fide revenue-generating business - in addition to the primary benefit Betr Media serves, which is to create unfair customer acquisition economics for Betr Gaming.
- "We are thrilled to announce our strategic equity financing, new members of our senior leadership team, and the approval of our temporary Indiana sports wagering license," said Joey Levy, Founder and CEO of Betr.