Unaffordable Prices and Inaccessible Data Reducing Green Consumerism, Survey Finds
Just 10% completely trust brand promises on climate change and only 10% find it very easy to get reliable sustainability data.
- Just 10% completely trust brand promises on climate change and only 10% find it very easy to get reliable sustainability data.
- CHICAGO, Dec. 15, 2022 /PRNewswire/ -- A survey of 1,200 consumers across the U.K., U.S. and Germany by ESG software, data and consulting firm Sphera has found that unaffordable green products and inaccessible or unreliable product data is hampering sustainable buying choices and behaviors.
- Price and information are cited as biggest barriers to sustainable behavior change among consumers in survey by Sphera.
- Against a backdrop of record-breaking inflation, 31% of consumers pinpoint the high cost of sustainable products as the biggest barrier to sustainable behavior change.