New Study Shows Mixed Reality Technology for Blood Donation from Abbott and Blood Centers of America Helps Ease Stress, Encourages People to Donate Again
Abbott, the global leader in screening blood and plasma, partnered with Blood Centers of America, the largest blood supplier network in the U.S., to launch a mixed reality experience for blood donors in June 2023.
- Abbott, the global leader in screening blood and plasma, partnered with Blood Centers of America, the largest blood supplier network in the U.S., to launch a mixed reality experience for blood donors in June 2023.
- The Abbott and BCA mixed reality innovation is an immersive digital experience designed to improve the blood donation process, attract new donors and motivate a younger generation to give blood.
- Donors wear lightweight mixed reality headsets to visit a digital world while remaining fully aware of their real-world surroundings.
- The mixed reality experience allows blood donation professionals to safely conduct the donation and interact with donors at every step of the process.