Comedian Kenan Thompson Returns in New Autotrader Campaign: If You See a Car, Find It on Autotrader
ATLANTA, Sept. 12, 2023 /PRNewswire/ -- Comedian and entertainer Kenan Thompson stars in a new multi-media campaign released today by Autotrader, a Cox Automotive company. Inclusive of video, digital and social creative, the new campaign, "If You See a Car, Find It on Autotrader," from global marketing agency 72andSunny New York addresses a universal issue for today's car buyers: finding the car they want with pricing to fit their budget. The creative showcases Autotrader as the brand with the largest car inventory, enabling shoppers to easily find the new and used cars they see on TV, in movies, in their social feeds and in real life, all with pricing personalized to them.
- In the 30-, 15- and six-second spots , Thompson appears in recognizable fictional and real-life settings alongside a variety of new and used vehicles.
- While bringing each scene to life with his big personality, Thompson reminds viewers that every car they see – and plenty more off screen – can be found on Autotrader.
- The previous campaign, "Only One Reason," also by 72andSunny New York, featured Kenan buying a car from home with Autotrader.
- One influencer, Charlize Glass , even appears in one of the 15-second My Wallet commercials dancing alongside Kenan Thompson.