Luxury Performance Footwear Brand, Athletic Propulsion Labs, Steps Up its Ecommerce Results with AI-Powered True Fit Guidance to Increase Revenue and Reduce Returns
BOSTON, Sept. 18, 2023 /PRNewswire/ -- Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL), partnered with True Fit, the leading AI driven fit platform, to achieve a 2% leap in revenue while reducing fit-related returns by 15% from those customers leveraging True Fit recommendations.
- Hyper-personalized, high fidelity True Fit guidance delivered to 100% of APL's site traffic led to a 2% uptick in revenue and reduced returns by 15% from those customers leveraging True Fit recommendations.
- BOSTON, Sept. 18, 2023 /PRNewswire/ -- Luxury performance athletic footwear brand, Athletic Propulsion Labs (APL) , partnered with True Fit , the leading AI driven fit platform, to achieve a 2% leap in revenue while reducing fit-related returns by 15% from those customers leveraging True Fit recommendations.
- Shopify brand APL partnered with True Fit to reimagine rudimentary size charts with AI fit personalization.
- Today, APL is globally recognized as the pioneer and innovator of the "luxury performance" category in men's and women's athletic footwear.