Multicultural marketing

Student Freedom Initiative, Clear Channel Outdoor Connect MSI Students with Career Development Opportunities and Resources to Fund Their Education

Retrieved on: 
Monday, November 27, 2023

Today, Student Freedom Initiative announced a long-term strategic partnership with Clear Channel Outdoor to engage HBCU students through Clear Channel’s internship program where they can gain real-world experience in the marketing and advertising industry and build career readiness skills.

Key Points: 
  • Today, Student Freedom Initiative announced a long-term strategic partnership with Clear Channel Outdoor to engage HBCU students through Clear Channel’s internship program where they can gain real-world experience in the marketing and advertising industry and build career readiness skills.
  • This partnership will be further supported by a nationwide digital out-of-home (OOH) campaign that raises awareness of Student Freedom Initiative’s resources and solutions to help students escape the burden of student loan debt.
  • View the full release here: https://www.businesswire.com/news/home/20231127410248/en/
    Forbes highlighted the findings of an internal memo of top five advertising agency Interpublic Group.
  • “As with all other public-private partnerships, from the onset, the goal with Clear Channel Outdoor was to be very intentional,” said Robert F. Smith; Founder, Student Freedom Initiative.

R&CPMK LAUNCHES 2024 PRO BONO PROJECT TO PROVIDE AGENCY SERVICES IN SUPPORT OF UNDERREPRESENTED ORGANIZATIONS

Retrieved on: 
Monday, December 11, 2023

LOS ANGELES and NEW YORK, Dec. 11, 2023 /PRNewswire/ -- R&CPMK, the original entertainment and culture agency, announced today the launch of its 2024 pro bono project aimed at providing an array of agency services including communications, brand integration, partnerships & activations, as well as talent and influencer marketing. All in support of organizations or brands serving underrepresented populations.

Key Points: 
  • All in support of organizations or brands serving underrepresented populations.
  • The application process for the pro bono program, which will include complimentary consulting, creative, and strategy assistance to the selected organization, will run through January 5, 2024.
  • Organizations must be located in the Los Angeles or New York metro areas to qualify.
  • "We are thrilled to kick off this new pro bono partnership program, harnessing the power of our agency and our award-winning teams to help serve underrepresented organizations," said Stephen Macias, President of Multicultural Marketing and Communications, R&CPMK.

USBC Power 50 Under 40 2023 Class Presented by Walmart Honors Trailblazing Black Business Leaders and Visionaries of Tomorrow

Retrieved on: 
Tuesday, September 26, 2023

WASHINGTON, Sept. 26, 2023 /PRNewswire-PRWeb/ -- The U.S. Black Chambers, Inc. is proud to announce the highly anticipated USBC Power 50 Under 40 2023 Class presented by Walmart, recognizing the exceptional achievements of young Black professionals, innovators, leaders, disruptors, and business visionaries who are making a profound impact on their respective fields.

Key Points: 
  • The U.S. Black Chambers, Inc. (USBC) is thrilled to unveil the prestigious USBC Power 50 Under 40 2023 Class, proudly presented by Walmart.
  • This esteemed recognition spotlights the remarkable accomplishments of outstanding young Black professionals, entrepreneurs, visionaries, and leaders who are revolutionizing their industries.
  • The USBC Power 50 Under 40 2023 Class is a testament to the limitless potential and bright future of Black business leaders, and we celebrate their extraordinary contributions to our community and society as a whole.
  • WASHINGTON, Sept. 26, 2023 /PRNewswire-PRWeb/ -- The U.S. Black Chambers, Inc. is proud to announce the highly anticipated USBC Power 50 Under 40 2023 Class presented by Walmart, recognizing the exceptional achievements of young Black professionals, innovators, leaders, disruptors, and business visionaries who are making a profound impact on their respective fields.

Westbrook Media and Cadillac Release ‘Backstage,’ a Branded Series Celebrating Launch of ESCALADE IQ and the 50th Anniversary of Hip-Hop

Retrieved on: 
Thursday, August 10, 2023

Westbrook Media , the Los Angeles-based entertainment and media company, and luxury automaker Cadillac announce the release of Backstage—a two-episode branded content series celebrating the reveal of the brand’s all-electric ESCALADE IQ SUV in commemoration of the 50th anniversary of hip-hop.

Key Points: 
  • Westbrook Media , the Los Angeles-based entertainment and media company, and luxury automaker Cadillac announce the release of Backstage—a two-episode branded content series celebrating the reveal of the brand’s all-electric ESCALADE IQ SUV in commemoration of the 50th anniversary of hip-hop.
  • Westbrook Media leverages key talent and distribution relationships to offer brands the unmatched opportunity to create branded content that entertains.
  • The all-electric ESCALADE IQ is the first-ever all-electric version of the luxury brand's most iconic SUV to be available late 2024.
  • As we stand at the crossroads of hip-hop's 50th milestone, this series bears testament to its profound cultural significance.”

REMILK ATTRACTS TOP FOOD & BEVERAGE EXECS FROM DANONE, PEPSICO AND NESTLE TO BOARD OF DIRECTORS

Retrieved on: 
Thursday, June 22, 2023

TEL AVIV, Israel, June 22, 2023 /PRNewswire/ -- Remilk, the innovative company redefining a dairy industry without cows, announced the appointment of three widely recognized and highly regarded global food industry insiders to its Board of Directors today. Alicia Enciso (recent CMO of Nestle USA), Floris Wesseling (recent President of Danone Europe) and Pedro Padierna (former CEO and Chairman of PepsiCo Mexico) lend profound access, insight, and expertise to the transformative startup. Remilk is a world leader in the development and production of animal-free milk proteins produced through a proprietary fermentation process. 

Key Points: 
  • Remilk is a world leader in the development and production of animal-free milk proteins produced through a proprietary fermentation process.
  • REMILK ATTRACTS TOP FOOD & BEVERAGE EXECS FROM DANONE, PEPSICO AND NESTLE TO BOARD OF DIRECTORS
    "Remilk has undertaken a bold mission to replace animal agriculture as the primary source of protein for the dairy industry," said Tomer Harpaz, Executive Chairman of the Board of Remilk and founder of EL food technologies.
  • The addition of Alicia, Floris, and Pedro to the Board of Directors provides Remilk valuable perspective and expertise with which to navigate the complex global food landscape.
  • Veterans of the global food and beverage giants Nestle, PepsiCo and Danone, they collectively bring Remilk unparalleled access to rich experience, broad vision and deep knowledge of the food and beverage ecosystem.

Sheila Thorne to Moderate Multicultural Health Marketing Program at Xpectives Health Summit

Retrieved on: 
Thursday, April 13, 2023

BOSTON, April 13, 2023 /PRNewswire/ -- Multicultural Healthcare Marketing Group is proud to announce that Sheila Thorne, President & CEO, will be moderating the Multicultural Health Marketing (MCH) 101 program at the upcoming Xpectives Health Summit on April 19, 2023, in Boston.

Key Points: 
  • BOSTON, April 13, 2023 /PRNewswire/ -- Multicultural Healthcare Marketing Group is proud to announce that Sheila Thorne, President & CEO, will be moderating the Multicultural Health Marketing (MCH) 101 program at the upcoming Xpectives Health Summit on April 19, 2023, in Boston.
  • As part of the summit, Sheila Thorne will also lead the Multicultural Health Marketing: An Industry Overview workshop, exploring the challenges and opportunities of reaching racially, ethnically, and linguistically diverse U.S. communities with healthcare marketing campaigns.
  • "We are thrilled to have Sheila Thorne as the moderator for our Multicultural Health Marketing program," said Scott Ehrlich, CEO, DTC Perspectives.
  • For more information about Xpectives Health Summit and the Multicultural Health Marketing program, visit www.xpectiveshealth.com .

Media Culture Appoints Eureka Vanterpool To Lead New Multicultural Marketing Practice

Retrieved on: 
Wednesday, January 25, 2023

DALLAS, Jan. 25, 2023 /PRNewswire/ -- Media Culture, an independent brand performance agency, today announced the appointment of Eureka Vanterpool to lead a newly created Multicultural Marketing practice with the goal of helping brands drive meaningful business growth among various segments, including Hispanic, Black, Asian, LGBTQ+, and People with Disabilities.

Key Points: 
  • DALLAS, Jan. 25, 2023 /PRNewswire/ -- Media Culture, an independent brand performance agency, today announced the appointment of Eureka Vanterpool to lead a newly created Multicultural Marketing practice with the goal of helping brands drive meaningful business growth among various segments, including Hispanic, Black, Asian, LGBTQ+, and People with Disabilities.
  • Vanterpool, a 20+-year marketing veteran originally from New York, NY, will be responsible for helping brands develop culturally relevant media strategies to engage multicultural audiences.
  • Prior to joining Media Culture in 2020 as VP of Agency Operations, Eureka was a media, marketing, and management professional with expertise across a variety of media disciplines including, research, media planning and buying, analytics, and campaign optimization.
  • Since its founding in 1995, Media Culture – formerly known as Koeppel Direct – has existed at the forefront of change in the performance marketing industry.

Hispanic Public Relations Association Announces 2022 National ¡Bravo! Award Winners

Retrieved on: 
Monday, October 3, 2022

AUSTIN, Texas, Oct. 3, 2022 /PRNewswire/ -- The Hispanic Public Relations Association (HPRA) announces winners of the 2022 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. 

Key Points: 
  • AUSTIN,Texas, Oct. 3, 2022 /PRNewswire/ --The Hispanic Public Relations Association (HPRA) announces winners of the2022 National Bravo!
  • Multicultural marketing and communications agency The MRKT walked away with the 2022 Agency of the Year honors.Additional winners includedBoden Agency,CCOM Group Inc.,d' Exposito & Partners,Plus Three,Sensis Agency, andThirty6Five.
  • Looking toward the future, HPRA also announced its first national scholarship winner - first-generation Mexican immigrant, Jocelyn Valencia-Chavez, from the University of Oregon.
  • For additional information regarding the Hispanic Public Relations Association, please
    View original content to download multimedia: https://www.prnewswire.com/news-releases/hispanic-public-relations-assoc...

5WPR Announces Expansion of Multicultural Marketing and PR Division

Retrieved on: 
Tuesday, June 7, 2022

NEW YORK, June 7, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announced today the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.

Key Points: 
  • NEW YORK, June 7, 2022 /PRNewswire/ -- 5WPR , one of the largest independently-owned PR firms in the U.S., announced today the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.
  • "We know the value of elevating multicultural voices within the media, and possess extensive experience in assisting our clients with effective communications campaigns that speak to diverse audiences," said 5WPR Senior Vice President and Multicultural Director, Ashley Barton .
  • 5W's Multicultural services are led by a diverse team with extensive knowledge and experience within the space.
  • 5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas.

Portada Live on March 31 is Joined by Stanley Black & Decker, JP Morgan Chase, Popeyes, Costa Farms, Ocean Spray Cranberries

Retrieved on: 
Tuesday, March 8, 2022

More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022 .

Key Points: 
  • More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022 .
  • The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting.
  • It will include customized workshops and presentations by major brand leaders as well as VIP lunch and dinner functions.
  • Already confirmed Partners of Portada Live include:
    For more information, including the list of brand leaders participating, please reach out to Isabel Ojeda at [email protected] .