JAZWARES NAMED MASTER TOY LICENSEE FOR SANRIO GLOBAL SENSATION HELLO KITTY AND FRIENDS IN NORTH AMERICA
SUNRISE, Fla., May 18, 2023 /PRNewswire/ -- Jazwares, a leading global toy company, today announced that it has entered into a multiyear North America master toy licensing agreement with Sanrio to create a toy line inspired by Hello Kitty® and Friends. One of the world's most famous icons, Hello Kitty debuted nearly 50 years ago and remains a pop culture mainstay beloved by fans across generations. Capturing the brand's core values of friendship, kindness, and inclusivity, Jazwares' Hello Kitty and Friends toy line will embrace Sanrio's signature kawaii style and the playful, colorful nature in a wide range of toy products across multiple categories. This agreement also includes Netflix sensations Aggretsuko and Gudetama brands as well as hundreds of beloved Sanrio characters.
- SUNRISE, Fla., May 18, 2023 /PRNewswire/ -- Jazwares, a leading global toy company, today announced that it has entered into a multiyear North America master toy licensing agreement with Sanrio to create a toy line inspired by Hello Kitty® and Friends.
- One of the world's most famous icons, Hello Kitty debuted nearly 50 years ago and remains a pop culture mainstay beloved by fans across generations.
- Capturing the brand's core values of friendship, kindness, and inclusivity, Jazwares' Hello Kitty and Friends toy line will embrace Sanrio's signature kawaii style and the playful, colorful nature in a wide range of toy products across multiple categories.
- The products will be available across North America and South America, with select categories rolling out in territories across Asia and Europe.