TUBI ANNOUNCES FIRST-TO-MARKET PLANNING INTEGRATIONS AND PARTNERSHIPS AT TUBI CONNECT
NEW YORK, March 23, 2023 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi's rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.
- The new integrations enable brands to capitalize on Tubi's rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.
- Tubi's new first-to-market solutions include integrations with VideoAmp's Premium Video Planning Tool and LiveRamp TV Activation for forecasting and planning investments, as well as partnerships with Comscore and VideoAmp to offer more choices for advertisers on how they measure audiences for their campaigns.
- Additionally, Tubi is expanding the success of its Sponsorship and Total Takeover formats with the addition of Pause Ads to the suite of products available to buyers.
- Integration with VideoAmp's Premium Video Planning Tool - VideoAmp's Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service.