ADVERTISING OUTCOME MEASUREMENT GETS A LIFT WITH THE LAUNCH OF THE NEXT GENERATION SALES EFFECT FROM NCSOLUTIONS
NEW YORK, June 6, 2022 /PRNewswire/ -- A newly enriched, machine learning-driven version of NCSolutions' (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS).
- Called Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies.
- In its latest release, NCS Sales Effect offers more granular, precise and actionable intelligence about the advertising effectiveness of campaigns and the factors driving incremental sales.
- Like CPG marketers, publishers also leverage NCS Sales Effect studies as third-party confirmation that advertising on their platform provides a sales lift.
- In January 2019, NCS became a Google measurement partner and launched Next Gen Sales Effect specifically for Google's YouTube platform.