Mars Petcare Mexico Enters Exclusive Partnership with Ivy Mobility for Route-to-Market Operations
SINGAPORE, Sept. 20, 2023 /PRNewswire-PRWeb/ -- Mars Petcare, a part of Mars, Incorporated with a portfolio of 50 brands across 130 countries serving the health and nutrition of pets worldwide, joined forces with Ivy Mobility, an intelligent Route-to-Market solution to replace their legacy solution for DTS (direct-to-store) for real-time visibility into field activities, improved sales force productivity and next-generation user experience. With 796 routes and 25 distribution centers in Mexico, the implementation of Direct Store Delivery (DSD) and Cloud Distribution Management (DMS) solutions from Ivy Mobility started in March 2023 for Mars Petcare. With Ivy Mobility's unified platform and outcome-driven approach, the company saw immediate productivity gains and cost benefits within a few weeks of the pilot phase.
- With 796 routes and 25 distribution centers in Mexico, the implementation of Direct Store Delivery (DSD) and Cloud Distribution Management (DMS) solutions from Ivy Mobility started in March 2023 for Mars Petcare.
- I am excited to see the transformation of our distribution operations into the ultimate direct-to-store experience," Francisco Fernandez , General Manager Mexico, Mars Petcare.
- "At Ivy, we have been customer-obsessed since the inception, and Mars Petcare Mexico has been truly special in our journey.
- In addition to Direct Store Delivery and DMS solutions, Ivy Mobility has a Retail Execution Solution, SKU Recommender Engine, Image Recognition, Marketplace, and Trade Promotions platform.