DigniFi Names Rob Mirra Chief Revenue Officer
SEATTLE, June 8, 2021 /PRNewswire/ --DigniFi, an automotive financing platform, has named Rob Mirra its Chief Revenue Officer.
- SEATTLE, June 8, 2021 /PRNewswire/ --DigniFi, an automotive financing platform, has named Rob Mirra its Chief Revenue Officer.
- Mirra joins DigniFi with extensive experience in auto financing and insurance (F&I), vehicle service contracts, and dealership management.
- "We brought in Rob to be an advocate for dealers," said DigniFi CEO Richard Counihan.
- Mirra joins DigniFi from EasyCare, an APCO Holdings Company focusing on vehicle service contracts (VSCs), where he served as National Vice President of Acquisition.