Call2Recycle launches new recycling awareness campaign
TORONTO, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Call2Recycle , Canada’s leading battery collection and recycling program, is launching its consumer brand, “Recycle Your Batteries, Canada!” with the help of a multi-media campaign that encourages Canadians to recycle their used batteries.
- TORONTO, Feb. 22, 2024 (GLOBE NEWSWIRE) -- Call2Recycle , Canada’s leading battery collection and recycling program, is launching its consumer brand, “Recycle Your Batteries, Canada!” with the help of a multi-media campaign that encourages Canadians to recycle their used batteries.
- The centerpiece of the campaign is a series of educational commercials that will be featured on national television and digital media.
- Titled, “Decisions, Decisions,” the commercials depict the morality play that consumers experience when they choose between simply throwing batteries in the garbage can – or doing the right thing and recycling responsibly.
- The digital and TV campaign is supported in select markets with out-of-home signage, designed to drive traffic to Call2Recycle’s new consumer website, RecycleYourBatteries.ca , where consumers can find more information on safe battery recycling best practices.