Hilton Acquires Majority Controlling Interest in Sydell Group to Expand NoMad Hotels Brand Worldwide
Hilton (NYSE: HLT) today announced it has acquired a majority controlling interest in Sydell Group (“Sydell”) to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world.
- Hilton (NYSE: HLT) today announced it has acquired a majority controlling interest in Sydell Group (“Sydell”) to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world.
- Sydell will be responsible for design, branding and management of the NoMad brand while Hilton will lead all development.
- The NoMad brand will be fully integrated into Hilton’s commercial platforms, including Hilton Honors.
- “We’re excited to begin this new phase for Sydell, as we enter into a partnership with Hilton to expand the NoMad brand around the world,” said Andrew Zobler, founder and CEO, Sydell.