Father's Day as a Target Audience
DENVER, June 17, 2021 /PRNewswire/ --For most people, Father's Day is just a day to appreciate Dad and give him a tie.
- DENVER, June 17, 2021 /PRNewswire/ --For most people, Father's Day is just a day to appreciate Dad and give him a tie.
- But for the grill manufacturer BBQ Dragon, Dad is actually a perfect "target customer."
- Manufacturers and brands that sell consumer products use "target audiences" and "target customers" to develop new products, and for BBQ Dragon, Father's Day celebrates their perfect target customer, and more broadly involves their perfect target audience.
- "Father's Day works well for us because it's not just a time when men buy grilling accessories," says George Prior, BBQ Dragon's head of product development, "but more importantly, it's a day when other people choose a gift for their father.