Jel Sert

21 Holdings LLC Chooses BrandMuscle’s Brand Management to Expand U.S. Market for SLIQ Spirited Ice

Retrieved on: 
Tuesday, June 21, 2022

CHICAGO, June 21, 2022 (GLOBE NEWSWIRE) -- 21 Holdings LLC, a subsidiary of The Jel Sert Company, the leading freezer pop manufacturer for the last half-century, and the producer of SLIQ Spirited Ice, has chosen BrandMuscle for their brand management and print POS needs.

Key Points: 
  • CHICAGO, June 21, 2022 (GLOBE NEWSWIRE) -- 21 Holdings LLC, a subsidiary of The Jel Sert Company, the leading freezer pop manufacturer for the last half-century, and the producer of SLIQ Spirited Ice, has chosen BrandMuscle for their brand management and print POS needs.
  • BrandMuscles brand management capabilities will save distributor reps time, money, and materials, increasing speed-to-market and brand awareness, while 21 Holdings expands the presence of its SLIQ Spirited Ice frozen cocktail brand in grocery and liquor stores.
  • Packaged in portion-controlled and portable, recyclable tubes, SLIQ Spirited Ice offers a variety of flavors available in vodka, agave, rum, and whiskey-based packs.
  • As a priority in 2022, 21 Holdings is focused on off-premise promotion, expanding the distribution of SLIQ Spirited Ices core variety packs in local markets.

Ready-To-Freeze Cocktail Brand SLIQ Spirited Ice Unveils New Premium Whiskey Pops Just in Time for Summer

Retrieved on: 
Tuesday, May 3, 2022

CHICAGO, May 3, 2022 /PRNewswire/ -- SLIQ Spirited Ice, a premium frozen cocktail pop launched by 21 Holdings LLC, a subsidiary of the world's leading freezer pop manufacturer, The Jel Sert Company, announced today the launch of its newest variety pack offering, Whiskey, as well as the launch of its new e-commerce website, which brings the brand's products to audiences in 25 states nationwide. Designed to be enjoyed alongside friends and family to enhance life's special moments, this unique twist on a whiskey cocktail offers a refreshing way for anyone to cool off in the warm weather. Consumers can enjoy the Whiskey frozen cocktails year round and can shop on SLIQ's new website beginning today.

Key Points: 
  • Consumers can enjoy the Whiskey frozen cocktails year round and can shop on SLIQ's new website beginning today.
  • "When we launched with Rum, Agave, and Vodka packs in 2021, we always knew Whiskey would be our first new addition to the product lineup," said Gavin Wegner, Senior Brand Manager for SLIQ Spirited Ice.
  • SLIQ Spirited Ice is the fastest-growing premium frozen cocktail brand that delivers unmatched variety, taste, and innovation to inspire good times only.
  • Packaged in a portion-controlled & conveniently portable tube that is recyclable through TerraCycle, SLIQ Spirited Ice only incorporates ingredients that are gluten-free, vegan and kosher.

Premier Alcoholic Freezable Novelties Partner 21 Holdings LLC Announces Registration as a Winery, Making it a Fully Licensed and Bonded Distillery, Winery, and Brewery

Retrieved on: 
Tuesday, January 11, 2022

CHICAGO, Jan. 11, 2022 /PRNewswire/ -- 21 Holdings LLC (21H), a wholly-owned subsidiary of The Jel Sert Company (Jel Sert), today announces its registration as a winery, making it a fully licensed and bonded distillery, winery, and brewery that specializes in ideating, developing, and manufacturing alcoholic freezable novelties.

Key Points: 
  • CHICAGO, Jan. 11, 2022 /PRNewswire/ -- 21 Holdings LLC (21H), a wholly-owned subsidiary of The Jel Sert Company (Jel Sert), today announces its registration as a winery, making it a fully licensed and bonded distillery, winery, and brewery that specializes in ideating, developing, and manufacturing alcoholic freezable novelties.
  • The award-winning R&D department assists in developing new and innovative products, offering a high-level attention to detail and quick turnaround times.
  • "The ready-to-freeze category is approaching an inflection point," says Matt Ingemi, CSO/VP-Business Development for Jel Sert and its subsidiary, 21 Holdings LLC.
  • 21H is a fully licensed and bonded distillery, winery, and brewery that specializes in ideating, developing, and manufacturing alcoholic freezable novelties.

The Jel Sert Company Appoints Accomplished Industry Leader Kate Howard to Head National Accounts Sales Team

Retrieved on: 
Tuesday, December 14, 2021

CHICAGO, Dec. 14, 2021 /PRNewswire/ -- The Jel Sert Company ("Jel Sert"), one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars, announced today that Kate Howard has joined Jel Sert's Executive Sales Leadership Team as its Vice President of National Accounts.

Key Points: 
  • CHICAGO, Dec. 14, 2021 /PRNewswire/ -- The Jel Sert Company ("Jel Sert"), one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars, announced today that Kate Howard has joined Jel Sert's Executive Sales Leadership Team as its Vice President of National Accounts.
  • She comes to Jel Sert from Bush Brothers & Company, where she oversaw Walmart, Kroger, SuperValu, Target, and Sam's in various sales roles.
  • She has the valuable experience Jel Sert needs to lead its National Accounts sales effort and ensure its key products are well-positioned for growth.
  • "I am thrilled to be joining The Jel Sert Company and have enjoyed following its fun portfolio of brands in the industry," says Ms. Howard.

SLIQ Spirited Ice Appoints Industry Veterans Chad Wiltgen and Jodi Duncan to Its Sales Team to Support Nationwide Distribution Expansion Efforts

Retrieved on: 
Tuesday, November 9, 2021

As SLIQ's National Sales Manager, Wiltgen will manage all sell-in at general market accounts nationwide, both on and off-premise.

Key Points: 
  • As SLIQ's National Sales Manager, Wiltgen will manage all sell-in at general market accounts nationwide, both on and off-premise.
  • Wiltgen began his career in the ultra-competitive wine and spirits territory of Beverly Hills as a sales representative for Young's Market Company.
  • After several successful years, he returned to the supplier side, helping run US sales for Suntory and Morrison Bowmore.
  • With its three core variety pack offerings in Vodka, Agave, and Rum, SLIQ Spirited Ice infuses popular flavors with premium spirits.

SONIC Drive-In Brings Iconic Flavors to Retail with Launch of New Singles-To-Go Drink Mixes

Retrieved on: 
Wednesday, October 13, 2021

SONIC Drive-In is debuting SONIC Drink Mix Singles-To-Go in its wildly popular Cherry Limeade, Ocean Water, and Strawberry Lemonade flavors.

Key Points: 
  • SONIC Drive-In is debuting SONIC Drink Mix Singles-To-Go in its wildly popular Cherry Limeade, Ocean Water, and Strawberry Lemonade flavors.
  • View the full release here: https://www.businesswire.com/news/home/20211013005913/en/
    SONIC Drive-In is debuting zero sugar, low-calorie drink mixes in its wildly popular Cherry Limeade, Ocean Water, and Strawberry Lemonade flavors.
  • The Jel Sert Company , makers of SONIC gelatin, pudding mixes, and shelf-stable freezer bars, will manufacture the new drink mixes.
  • For nearly a century, generations of families have enjoyed Jel Sert's products, which include dessert mixes, drink mixes, and freezer bars.

SLIQ Spirited Ice Partners With TerraCycle To Make Packaging Nationally Recyclable For Their Line Of Premium Hard Freezer Pops

Retrieved on: 
Thursday, April 15, 2021

SLIQ Spirited Ice has three core products, Vodka, Agave, and Rum, available at select retailers nationwide, including Albertsons and Walmart.\nThrough the SLIQ Recycling Program, consumers can send in all empty SLIQ Spirited Ice plastic tubes to TerraCycle to be recycled for free.

Key Points: 
  • SLIQ Spirited Ice has three core products, Vodka, Agave, and Rum, available at select retailers nationwide, including Albertsons and Walmart.\nThrough the SLIQ Recycling Program, consumers can send in all empty SLIQ Spirited Ice plastic tubes to TerraCycle to be recycled for free.
  • "\nBy providing a viable recycling solution for the SLIQ Spirited Ice packaging at launch, Jel Sert is proactively solving their packaging waste and diverting it from the landfill.
  • "\nFor more information on TerraCycle\'s recycling programs, visit www.terracycle.com .\nSLIQ Spirited Ice is a premium hard freezer pop.
  • With its three core products, Vodka, Agave, and Rum, SLIQ Spirited Ice offers classic flavors with a sophisticated, modern twist.

The Jel Sert Company Announces The Launch Of POWERADE Sports Freezer Bars

Retrieved on: 
Tuesday, April 13, 2021

b'WEST CHICAGO, Ill., April 13, 2021 /PRNewswire/ --The Coca-Cola Company and the Jel Sert Company, one of the world\'s leading manufacturers of freezer bars, announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE.

Key Points: 
  • b'WEST CHICAGO, Ill., April 13, 2021 /PRNewswire/ --The Coca-Cola Company and the Jel Sert Company, one of the world\'s leading manufacturers of freezer bars, announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE.
  • "We know we\'ll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers.
  • "\nThe new Sports Freezer Bars perfectly mirror the taste, texture, and hydration benefits that have built POWERADE into one of the most recognizable and successful sports hydration brands in the world.
  • For nearly a century, generations of families have enjoyed Jel Sert\'s products, including dessert mixes, drink mixes, and freezer bars.

Makers Of Fla-Vor-Ice And Otter Pops Launch New Premium Alcoholic Freezer Bar, SLIQ Spirited Ice

Retrieved on: 
Tuesday, February 25, 2020

WEST CHICAGO, Ill., Feb. 25, 2020 /PRNewswire/ --Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar poised to revolutionize mixology on ice, literally.

Key Points: 
  • WEST CHICAGO, Ill., Feb. 25, 2020 /PRNewswire/ --Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar poised to revolutionize mixology on ice, literally.
  • The full flavor line-up includes:
    Vodka infused Spirited Ice in Lemonade, Cranberry & Grapefruit, and Blue Raspberry
    Agave infused Spirited Ice in Classic Margarita, Strawberry Margarita, and Mango Margarita
    Rum infused Spirited Ice in Strawberry Daiquiri, Coconut & Lime Daiquiri, and Pineapple Daiquiri
    SLIQ was created to taste great and look even better.
  • SLIQ will be manufactured by 21 Holdings, a new division of The Jel Sert Company that will exclusively produce the company's 21+ items.
  • For nearly a century, generations of families have enjoyed Jel Sert's products, which include dessert mixes, drink mixes, and freezer bars.

Male Brand Mascots Outnumber Female Mascots Two-To-One From First Systematic Study Of Mascot Gender And Race Representations Conducted By The Geena Davis Institute On Gender In Media For The Jel Sert Company

Retrieved on: 
Wednesday, May 9, 2018

Nearly one-in-ten female mascots are shown as wearing sexually revealing clothing, while less than 1% of male mascots wear revealing clothing.

Key Points: 
  • Nearly one-in-ten female mascots are shown as wearing sexually revealing clothing, while less than 1% of male mascots wear revealing clothing.
  • Female mascots are more likely to be shown as partially nude than male mascots.
  • "We were proud to partner with The Jel Sert Company as they took an incredible step forward in gender balancing their Otter Pops characters.
  • "We were incredibly inspired by the work of The Geena Davis Institute on Gender in Media and thrilled to partner with them to implement this study.