Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility
NEW YORK, Sept. 26, 2023 /PRNewswire-PRWeb/ -- Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach.
- This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing."
- Madison Logic ABM Connected TV benefits include:
Enhanced Targeting: Directly target in-market account prospects, ensuring messaging is seen by the right audience on CTV. - "Madison Logic has made CTV an exciting and measurable part of our unified ABM marketing strategy," said Maggie Galster, Global Marketing Automation & Paid Media Manager at Schneider Electric.
- Click here to learn more about ABM Connected TV and request a demo.