Engagio

Jabmo Unveils Its PowerPak Agency ABM Solution, a Game Changer for Digital Marketing Agencies

Retrieved on: 
Tuesday, June 22, 2021
Business process, Marketing, Business, Articles, Internet privacy, Sales, Engagio

Now, for the first time, Jabmo has opened its technology platform and IP company database to B2B agencies and professionals.

Key Points: 
  • Now, for the first time, Jabmo has opened its technology platform and IP company database to B2B agencies and professionals.
  • Agencies can simply go to the Jabmo website, upload their target account list, and receive campaign segments and optimal settings in their demand-side platform (DSP).
  • With the Jabmo PowerPak ABM Agency solution, we provide a powerful, privacy-compliant way for B2B agencies to reach and engage with their clients target accounts throughout the entire buying cycle.
  • Jabmo offers a next-generation marketing technology platform and services to grow engagement, sales activity and revenue with key accounts.

MRP Prelytix Media Alert: Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Retrieved on: 
Tuesday, June 22, 2021
Software, Networks, Marketing, Data management, Communications, Small business, Professional services, Technology, Marketing, Articles, Business, Sales, Account-based marketing, Analytics, ABM, Business marketing, Engagio

With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible and the need for data-driven, connected and coordinated ABM is more important than ever.

Key Points: 
  • With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible and the need for data-driven, connected and coordinated ABM is more important than ever.
  • The Summer of ABM presented by MRP Prelytix , the only enterprise-class predictive ABM platform, equips enterprise marketers to succeed and win in the face of unprecedented complexity.
  • MRP Prelytix is the only enterprise-class predictive ABM platform.
  • Powered by KX , Prelytix sits on top of the fastest streaming analytics database in the world.

Intent data leader Cyance announces new funding round to build on growth momentum

Retrieved on: 
Thursday, April 1, 2021
Sales, Data security, Account-based marketing, General Data Protection Regulation, ABM, Privacy, Engagio

Further investment into the continuous innovation of both Cyance intent data and ABM platform will be a key focus as the business seeks to build increasing value from its ABX approach for global organisations.

Key Points: 
  • Further investment into the continuous innovation of both Cyance intent data and ABM platform will be a key focus as the business seeks to build increasing value from its ABX approach for global organisations.
  • Cyance is the only provider to combine fully GDPR-compliant European third-party intent data with a powerful account-based marketing (ABM) solution.
  • Cyance is the leading provider of global B2B intent data, delivering the most extensive reach for European geographies.
  • Its intent data and ABM platform transform demand generation and account-based engagement, delivering better conversion, efficiency and ROI.

Demandbase Defines Account-Based Experience (ABX) as the Next Generation of ABM

Retrieved on: 
Wednesday, March 17, 2021
Sales, Account-based marketing, ABM, Engagio

SAN FRANCISCO, March 17, 2021 /PRNewswire/ -- Demandbase , the pioneer and leader in account-based go-to-market, today announces Account-Based Experience (ABX) as the future of account-based marketing (ABM).

Key Points: 
  • SAN FRANCISCO, March 17, 2021 /PRNewswire/ -- Demandbase , the pioneer and leader in account-based go-to-market, today announces Account-Based Experience (ABX) as the future of account-based marketing (ABM).
  • Demandbase is more focused than ever on bringing new technology to their customers to prepare for the next generation of ABM.
  • "Our belief in ABX positions us to expand the ABM category within the industry," said Gabe Rogol, CEO of Demandbase.
  • To learn more about ABX and the next generation of ABM, join Jon Miller, chief marketing and product officer at Demandbase, on April 7 as he introduces Account-Based Experience.

Hushly Launches Templatized ABM Campaign Pages for Easy Account-Focused Marketing

Retrieved on: 
Tuesday, January 26, 2021
VoIP, Software, Internet, Social media, Professional services, Search engine marketing, Data management, Technology, Small business, Publishing, Marketing, Communications, Sales, Account-based marketing, ABM, Marketing, Engagio

Hushly an AI-powered all-in-one marketing platform for B2B websites revealed its latest addition to the Hushly suite of easy-to-use personalization tools for account-based marketing today: Hushly ABM Campaign Pages .

Key Points: 
  • Hushly an AI-powered all-in-one marketing platform for B2B websites revealed its latest addition to the Hushly suite of easy-to-use personalization tools for account-based marketing today: Hushly ABM Campaign Pages .
  • James Kessinger, Hushly CMO, said the ABM Campaign Pages fill a very big gap in the ABM tech market.
  • The new Hushly ABM Campaign Pages offering allows B2B marketers to scale their one-to-one ABM content and pricing for up to thousands of target accounts.
  • After surveying and speaking with customers and B2B marketers, Hushly developed its ABM Campaign Pages with their top-three challenges in mind regarding ABM execution:
    Resource intensive and lacking scalability.

DemandJump Announces Account-Based Attribution for B2B Marketers, Aligning Marketing Actions to Revenue Outcomes

Retrieved on: 
Wednesday, January 6, 2021
Software, Networks, Search engine optimization, Search engine marketing, Marketing, Data management, Communications, Technology, Business, Customer experience, Business process, Business-to-business, Personal selling, Sales process engineering, Touchpoint, Business marketing, Sales, Marketing, Engagio, SiriusDecisions

DemandJump , the leading marketing insights and attribution platform, announced today the launch of Account-Based Attribution , a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint.

Key Points: 
  • DemandJump , the leading marketing insights and attribution platform, announced today the launch of Account-Based Attribution , a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint.
  • DemandJumps Account-Based Attribution closes the loop for B2B marketing and sales teams, providing end-to-end visibility all the way through the sales funnel to the actions driving the sales pipeline and closed-won revenue.
  • Several key features make DemandJumps Account-Based Attribution product a must-have resource for B2B marketers looking to improve their outcomes.
  • Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research

Retrieved on: 
Monday, December 21, 2020
Business, Articles, Customer relationship management, Return on marketing investment, Marketing, Product marketing, Marketing effectiveness, Engagio

Key findings from the report include:

Key Points: 
  • Key findings from the report include:
    95% of marketers who have implemented an attribution strategy are seeing success.
  • Nearly 60% of marketing leaders say revenue attribution enhances their ability to make better decisions, increase campaign effectiveness, and to report on marketing ROI.
  • The Leadership Outlook on Revenue Attribution research exclusively represents the perspectives of more than 100 marketing leaders, decision-makers, and C-suite executives.
  • While the research confirmed that more than one in three marketers has already implemented marketing attribution, it also revealed that building a strategy remains a challenge for a considerable number of marketers.

Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One

Retrieved on: 
Wednesday, December 16, 2020
Marketing, Business, Articles, Direct marketing, Account-based marketing, Marketing automation, Demandbase, ABM, Sales, Advertising mail, Engagio

These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.

Key Points: 
  • These new capabilities add to an already robust ecosystem, enabling broader tech stack integrations for Demandbase customers in areas such as marketing automation, sales engagement, direct mail and social advertising.
  • In November, Demandbase released Demandbase One, their unified, no-limits Account-Based Marketing solutiondesigned to meet the growing needs of today's B2B marketers.
  • The launch of Demandbase One creates bountiful opportunities to scale Demandbase's ABM Ecosystem to better serve our growing list of customers.
  • To learn more about the Demandbase partnership ecosystem and all the available integrations, visit: https://www.demandbase.com/why-demandbase/abm-ecosystem/
    Demandbase is the no-limits Account-Based Marketing (ABM) Platform that expands paths to revenue for B2B companies.

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

Retrieved on: 
Wednesday, November 11, 2020
Business, Articles, Sales, Marketing automation, Account-based marketing, Demandbase, ABM, Marketing, Economy, Engagio

We have built a platform that will truly transform the way B2B organizations do business today and in the future."

Key Points: 
  • We have built a platform that will truly transform the way B2B organizations do business today and in the future."
  • The Demandbase One product suite includes:
    The Demandbase ABM Platform The ABM Platform is powered by AI, proprietary data, and integrations with first-party systems like CRM and marketing automation.
  • Orchestration Demandbase Orchestration brings the scale and sophistication of traditional marketing automation to the Account-Based Marketing world.
  • Demandbase is the no-limits Account-Based Marketing (ABM) Platform that expands paths to revenue for B2B companies.

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

Retrieved on: 
Wednesday, November 11, 2020
Sales, Account-based marketing, ABM, Marketing automation, Demandbase, Engagio, California, Business

The Demandbase One product suite includes:

Key Points: 
  • The Demandbase One product suite includes:
    The Demandbase ABM Platform The ABM Platform is powered by AI, proprietary data, and integrations with first-party systems like CRM and marketing automation.
  • Orchestration Demandbase Orchestration brings the scale and sophistication of traditional marketing automation to the Account-Based Marketing world.
  • Demandbase is the no-limits Account-Based Marketing (ABM) Platform that expands paths to revenue for B2B companies.
  • In 2019, Demandbase executives authored the definitive book on ABM, " Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue ."