The&Partnership Names Alex Dobson as Creative Strategy Lead, US
NEW YORK, Dec. 15, 2023 /PRNewswire/ -- The&Partnership announced today it has named Alex Dobson as creative strategy lead, US.
- NEW YORK, Dec. 15, 2023 /PRNewswire/ -- The&Partnership announced today it has named Alex Dobson as creative strategy lead, US.
- Most recently, Dobson oversaw strategy on global Halloween TV campaigns for Twix and M&Ms, and also served as a judge at the 2023/24 Effies.
- In his new role, Dobson will lead the US Creative Strategy Team, working with the firm's media agency, mSix&Partners, to bring more data informed content strategies to clients.
- In 12+ years in the industry Dobson has worked in innovation, creative agencies, market research and client-side.