Brunswick Corporation Reports Exceptionally Strong Sales and Share Gains during the 2023 Fort Lauderdale International Boat Show
Mercury has increased its outboard share at FLIBS by more than 21 points since 2017.
- Mercury has increased its outboard share at FLIBS by more than 21 points since 2017.
- Boston Whaler increased unit sales by 38% and revenue by 22% vs. the 2022 show, selling a broad mix of units, including many boats 30 feet and above.
- Mercury’s continued market share growth at FLIBS has been an extraordinary story over the past seven years, while Boston Whaler and Sea Ray again reported very strong sales.
- We are, again, very encouraged by consumer interest in all our brands at one of the most important saltwater boat shows in the world.”