STARTUP WACO AND PROGAGE TEAM UP TO BOOST MARKETABILITY OF BAYLOR STUDENT-ATHLETES
WACO, Texas, Sept. 19, 2022 /PRNewswire/ -- Student athletes start this school year with new power in determining their own value as marketers and businesspeople. Progage and Startup Waco today launch a new partnership to support Baylor athletes as they navigate the ever-changing landscape of lucrative Name-Image-Likeness (NIL) partnerships for the first time ever, to maximum earnings for the athlete and promotion for the business. The deal leverages Startup Waco's GXG™ program, which offers entrepreneurial and marketing support to student-athletes, which will help them make the most of their newfound earning potential.
- Lauren Harrison, a fifth-year Volleyball starter noted, "Progage is going to be so helpful in connecting the dots and identifying the best brands for us as athletes.
- In collaboration with Startup Waco's GXG program, Progage will focus on identifying brands and partners, while the incubator focuses on elevating the marketability of Baylor student-athletes through business coaching and resources.
- "Our goal is to provide Baylor student-athletes with all the resources they need to be successful," said Jon Passavant, CEO of Startup Waco.
- Out of a physical space in downtown Waco, Startup Waco hosts a coworking environment, runs meaningful programs designed to support local businesses and operates as a hub for the Waco business community.