Snapchat

IRL, The Unicorn Group Messaging Social Network, Continues Talent Hiring Spree With Addition of Instagram and Snapchat Executives

Retrieved on: 
Wednesday, November 17, 2021

Strand most recently served as Director of Engineering at Snapchat for nearly six years, while Lee joins from a strategy and partnerships leadership role at Instagram.

Key Points: 
  • Strand most recently served as Director of Engineering at Snapchat for nearly six years, while Lee joins from a strategy and partnerships leadership role at Instagram.
  • IRL has experienced massive growth over the past year, emerging as a leader within the social and messaging landscape, said Abraham Shafi, CEO and Co-Founder of IRL.
  • Alex, Joanne and all of the top-tier talent weve recently hired are crucial to the continued mission and success of our platform.
  • The leading group messaging social network has experienced 400% growth over the last year and a half alone.

Lush Cosmetics to Deactivate Global Social Media Accounts

Retrieved on: 
Monday, November 22, 2021

VANCOUVER, Canada, Nov. 22, 2021 /PRNewswire/ -- Today, Lush Cosmetics announced that effective Nov. 26, 2021, the brand will deactivate its Instagram, Facebook, TikTok and Snapchat accounts in an effort to address consumers' mental health challenges.

Key Points: 
  • VANCOUVER, Canada, Nov. 22, 2021 /PRNewswire/ -- Today, Lush Cosmetics announced that effective Nov. 26, 2021, the brand will deactivate its Instagram, Facebook, TikTok and Snapchat accounts in an effort to address consumers' mental health challenges.
  • "Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing."
  • Lush wouldn't ask its customers to meet them down a dark and dangerous alleyway but some social media platforms are beginning to feel like places no one should be encouraged to go.
  • There is now overwhelming evidence we are being put at risk when using social media," said Mark Constantine, OBE, Co-Founder, CEO and Product Inventor at Lush.

Lomotif Welcomes its Special Guests Lil Nas X and The Kid Laroi to Electronic Daisy Carnival (EDC)

Retrieved on: 
Sunday, October 24, 2021

LAS VEGAS, Oct. 24, 2021 /PRNewswire/ -- Lomotif , the popular video-sharing social networking platform and TikTok rival, welcomed its special guests Lil Nas X and The Kid Laroi to the 2021 Electronic Daisy Carnival (EDC) as the duo made a surprise performance during the festival.

Key Points: 
  • LAS VEGAS, Oct. 24, 2021 /PRNewswire/ -- Lomotif , the popular video-sharing social networking platform and TikTok rival, welcomed its special guests Lil Nas X and The Kid Laroi to the 2021 Electronic Daisy Carnival (EDC) as the duo made a surprise performance during the festival.
  • Lomotif used the occasion to launch LoMo TV - a new entertainment and lifestyle network offering original programming within the Lomo app.
  • Lomotif was chosen as an official streaming partner for the world's largest EDM festival alongside YouTube, Twitch, TikTok and Roblox.
  • The deal is designed to increase the global social media distribution of EDC which is currently taking place in Las Vegas.

Gale Launches New SEL and Career Readiness Platform to Prepare Students for Life After Graduation

Retrieved on: 
Wednesday, October 20, 2021

Gale Presents: Imago provides an engaging curriculum to support students' social and emotional development.

Key Points: 
  • Gale Presents: Imago provides an engaging curriculum to support students' social and emotional development.
  • "We chose to partner with IMAGO because their solution meets a need our customers have expressed for video-based SEL and career readiness lessons," said Shawn Clark, senior vice president of domestic learning at Gale.
  • Gale Presents: Imago provides digital lessons in three critical areas: SEL, career readiness, and soft skills.
  • The program includes short snippets of videos and study guides designed to promote conversation, making it an engaging platform for students.

LTK Study Reveals Influencers are the Single Most Important Online Purchase Driver for Gen Z Adults

Retrieved on: 
Tuesday, October 19, 2021

With nearly 75% of Gen Z doing their shopping online, these consumers naturally look to their favorite influencers to serve as their guides to the internet -- flagging the best sales, researching the best quality items and curating all the must-haves of seasonal trends. Instagram is the top social site Gen Z visit to follow influencers, followed by YouTube, TikTok, Facebook, SnapChat, Pinterest, Twitter and Reddit, respectively. However, when it comes to resharing their shopping finds and purchases, the top three social sites used are Instagram, followed by Facebook and TikTok.

Key Points: 
  • Gen Z makes up 40% of Influential Shoppers, a term used to describe social-savvy, hyper-loyal consumers who are responsible for two-thirds of the sales driven by social media influencer recommendations.
  • Instagram is the top social site Gen Z visit to follow influencers, followed by YouTube, TikTok, Facebook, SnapChat, Pinterest, Twitter and Reddit, respectively.
  • To attend the 2021 Gen Z Influential Shopper Study session, register at https://company.shopltk.com/ltk-rewardstyle-webinar-gen-z-shopper-study
    Gen Z continues to influence all aspects of shopping, said Rodney Mason, head of marketing for LTK Brand Partnerships.
  • LTKs proprietary research was conducted in June 2021, surveying adults ages 18-25 reflective of the US population with 97% confidence.

ZASH Global Media and Lomotif Launch LoMo Records Label and Artist Services

Retrieved on: 
Monday, October 18, 2021

LOS ANGELES, Oct. 18, 2021 /PRNewswire/ -- ZASH Global Media and Lomotif announced today the launch of LoMo Records, a Los Angeles based independent immersive record label.

Key Points: 
  • LOS ANGELES, Oct. 18, 2021 /PRNewswire/ -- ZASH Global Media and Lomotif announced today the launch of LoMo Records, a Los Angeles based independent immersive record label.
  • In addition, LoMo Records will leverage ZASH's entire ecosystem including dramatically expanding the artists global reach through their proprietary social media accelerator platform under AdRizer.
  • LoMo Records will give artists premiere access to its tens of millions of monthly users on the Lomotif platform and provide artists with cutting edge, patented Lomotif remixing tools.
  • In addition to the agreement with Lomotif, ZASH has made a number of moves in the media and entertainment industry.

ZASH Global and Lomotif Reach Millions with Their Inaugural Live Dandelion Music Festival

Retrieved on: 
Tuesday, October 12, 2021

SYRACUSE, N.Y., Oct. 12, 2021 /PRNewswire/ --ZASH and Lomotif launched the wildly successful Dandelion Music Festival on Saturday, October 2nd in downtown Syracuse.

Key Points: 
  • SYRACUSE, N.Y., Oct. 12, 2021 /PRNewswire/ --ZASH and Lomotif launched the wildly successful Dandelion Music Festival on Saturday, October 2nd in downtown Syracuse.
  • Dandelion Productions are working to make the live music experience more personal, powerful and immersive than ever.
  • Drawing from the success of the Syracuse event, the Dandelion Music Festival announced they will be touring various cities around the United States in 2022, with plans to reach dozens of college towns.
  • Paul Yang and several of the Lomotif team members from Singapore journeyed to Syracuse to experience the live launch of Dandelion.

Omnipod Launches Audio-First Social Media for Podcasting and Short-Form Audio

Retrieved on: 
Thursday, October 7, 2021

COPENHAGEN, Denmark, Oct. 7, 2021 /PRNewswire/ -- Short-form audio is the new big social network trend and with the new Omnipod app anyone can join in.

Key Points: 
  • COPENHAGEN, Denmark, Oct. 7, 2021 /PRNewswire/ -- Short-form audio is the new big social network trend and with the new Omnipod app anyone can join in.
  • However, now there's a new term swirling up the social sphere "social audio", the evolution of social media into sound.
  • With social audio there's no need to prepare and rehearse for hours, edit your audio clips, add music or anything else to make it sound professional.
  • Clubhouse has surely paved the way for social audio but there's still a big potential in user generated audio, and this is the whole reason that Omnipod exists.

Women's Public Leadership Network Partners with Snapchat for New In-app Effort to Activate Gen-z And Millennials to Run For Office

Retrieved on: 
Tuesday, October 5, 2021

WPLN is excited to partner with Snapchat to empower the next generation of young leaders on their political journeys.

Key Points: 
  • WPLN is excited to partner with Snapchat to empower the next generation of young leaders on their political journeys.
  • Despite historic levels of youth civic engagement in recent elections, Gen-Zs and Millennials remain underrepresented in local, state, and federal government.
  • With comprehensive online training and a network of state-based partners, WPLN's mission is to educate, organize, and inspire women across the country to seek public office.
  • Women's Public Leadership Network (WPLN) is a nonpartisan, nonprofit organization that educates, organizes, and inspires center- and right-leaning women to enter public office across the United States.

Ukraine's Marina Tsyura shines bright in 3rd place of the worldwide talent search - 'You've Been Scouted' by Lomotif

Retrieved on: 
Friday, October 1, 2021

KYIV, Ukraine, Oct. 1, 2021 /PRNewswire/ -- Marina Tsyura (Krivoy Rog) proved her mettle at Lomotif's recently concluded global talent search 'You've Been Scouted', finishing 3rd in the grand finale. The neck-and-neck contest among the top 3 saw the talented teenager finish closely behind India's Yatin Kumar and Aaditya Chaudhari in the quest for the coveted winner title.

Key Points: 
  • All participants were evaluated based on their vocal technique, expressiveness, and overall performance quality.
  • I wish her all the very best for her future endeavours and may she scale new heights in her journey to success."
  • Paul's bold vision is to build the world's largest video vocabulary to accelerate the world's transition to video-first expression.
  • Lomotif is one of five partners selected by Snapchat for a bi-directional integration for posting stories between the two platforms.