Cloud Deployment Dominates as Social Media Analytics Soars; Services Lead in Adoption Across Diverse Industries - ResearchAndMarkets.com
By Deployment Type: The global social media analytics market is divided into two deployment types: On-Premises and Cloud.
- By Deployment Type: The global social media analytics market is divided into two deployment types: On-Premises and Cloud.
- The Services segment currently holds the largest share in the global social media analytics market.
- The increasing adoption of social media analytics across various industries, including BFSI, telecom, retail, healthcare, and more, is driving demand for social media analytics services.
- Within North America, the US remains a prominent region for social media analytics, with a significant uptake of various analytical solutions and expanding social media penetration.