Pharmaceutical Multinationals Continue To Spurn The Opportunity To Connect Via Social Media At A Local Level
Serge Beckers, chairman of Worldcom Healthcare, said: “While the use of social media continues to increase, pharmaceutical firms continue to miss out on local engagement.
- Serge Beckers, chairman of Worldcom Healthcare, said: “While the use of social media continues to increase, pharmaceutical firms continue to miss out on local engagement.
- App use has increased but visual platforms like YouTube and TikTok and mainstream social media platforms like Facebook, remain underutilized at a local level.
- Pharma companies are missing the opportunity to convey, at a local level, how they satisfy heightened consumer expectations around topics such as DEI and ESG.
- While all but two of the companies have a ‘global blog’, local blogs remain hard to find.