Big Brothers Big Sisters Wins ICA and Bell Media's 2022 Inclusivity, Diversity, and Equity in Advertising (IDEA) Competition
Big Brothers Big Sisters, in partnership with its agency Humanity, are awarded $1 million worth of inventory on Bell Media platforms for moving "Bigger Together - A Celebration of Self-Expression" campaign
- Big Brothers Big Sisters, in partnership with its agency Humanity, are awarded $1 million worth of inventory on Bell Media platforms for moving "Bigger Together - A Celebration of Self-Expression" campaign
TORONTO, Oct. 27, 2022 /CNW/ -The Institute of Canadian Agencies (ICA) and Bell Media announced today that Big Brothers Big Sisters and its agency, Humanity, have won the 2022 Inclusivity, Diversity, and Equity in Advertising (IDEA) Competition. - The 2022 competition focused on campaigns highlighting LGBTQ+ communities with the winner awarded $1 million worth of inventory on Bell Media platforms.
- Big Brothers Big Sisters, a non-profit federation that has been championing the health and wellbeing of youth for more than 100 years, will debut the winning campaign in the coming months.
- "Big Brothers Big Sisters' winning proposal showed creative excellence and ingenuity, in addition to a boldness to lead the way in inclusive branding and storytelling.