Fender Musical Instruments Corporation

Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand

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Wednesday, February 1, 2023
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BLUE BELL, Pa., Feb. 01, 2023 (GLOBE NEWSWIRE) -- Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies under a single brand, aptly named Gen3 Marketing.

Key Points: 
  • BLUE BELL, Pa., Feb. 01, 2023 (GLOBE NEWSWIRE) -- Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies under a single brand, aptly named Gen3 Marketing.
  • The strategic integration of five best-in-class agencies allows Gen3 Marketing to offer more comprehensive solutions while also broadening the agency's geographic footprint.
  • Based in the UK, Optimus-pm injects global experience into Gen3 Marketing and bolsters its international roster.
  • For any further questions regarding this news, please contact Gen3 Marketing at [email protected] or visit www.gen3marketing.com .

School of Rock Announces Winners of Jimi Hendrix 80th Birthday Tribute Contest

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Tuesday, November 29, 2022
Human voice, Culture, All Along the Watchtower, Professional, School of Rock, Bass, Purple Haze, Bigsby, Jimi Hendrix, Entrepreneur (magazine), Franchise 500, Multimedia, Student, Knowledge, Life, Singing, FMIC, Sony Music, Creativity, EVH, Fender, American Idol, US, Fender Musical Instruments Corporation, Experience Hendrix: The Best of Jimi Hendrix, Charvel, PreSonus, School, Love, Ecosystem, Patent, Watchtower, Music, Voodoo Child (Slight Return), Nightclub, Tutoring, Gretsch, Squier

CANTON, Mass., Nov. 29, 2022 /PRNewswire/ -- School of Rock , the leader in performance-based music education, announced the students of School of Rock Guarulhos, Brazil, as the winners of their exclusive Jimi Hendrix 80th Birthday Tribute Contest.

Key Points: 
  • CANTON, Mass., Nov. 29, 2022 /PRNewswire/ -- School of Rock , the leader in performance-based music education, announced the students of School of Rock Guarulhos, Brazil, as the winners of their exclusive Jimi Hendrix 80th Birthday Tribute Contest.
  • The students, Alex, 17 on vocals and guitar, Caio, 17 on drums, and Arthur, 17 on bass, of School of Rock Guarulhos performed "All Along the Watchtower" by Jimi Hendrix.
  • School of Rock teamed up with Janie Hendrix, sister of Jimi Hendrix and President/CEO of the official family company Experience Hendrix, Sony Music, Fender Musical Instruments Corp., and Hal Leonard to hold a Jimi Hendrix video performance competition.
  • "Thank you to all of the talented students that participated in the contest," said Rob Price, CEO of School of Rock.

BRIXTON® AND FENDER® RELEASE LIMITED EDITION FASHION COLLECTION TO CELEBRATE THE 60th ANNIVERSARY OF THE ICONIC JAGUAR® GUITAR

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Wednesday, November 9, 2022
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OCEANSIDE, Calif., Nov. 9, 2022 /PRNewswire/ -- Southern California-based, premium lifestyle brand, Brixton, has launched a new collection in collaboration with Fender Musical Instruments Corporation (FMIC), The Brixton & Fender 60th Anniversary Jaguar Guitar Collection to celebrate this milestone of the Jaguar—an iconic guitar that defies convention, design and sound. 

Key Points: 
  • The Fender Jaguar guitar was designed in 1962 and has been a fixture of the guitar playing community ever since.
  • From its offset design, to its unorthodox wiring and pickup switching capabilities, to its singular sneering tone, the Fender Jaguar guitar is optimized for the bold.
  • TheBrixton & Fender 60th Anniversary Jaguar Guitar Collection features Brixton's famed flannels, graphic tees, headwear, and more.
  • Josh makes for the perfect face of this limited release collection, uniting Brixton's vintage-inspired fashion with Fender's rich history and impact on music culture.

FENDER UNVEILS AMERICAN VINTAGE II SERIES OF ELECTRIC GUITARS AND BASSES - FAITHFUL RECREATIONS OF ITS MOST ICONIC MODELS FROM THE `50s, `60s &`70s THAT INSPIRED MUSIC CULTURE

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Tuesday, October 11, 2022
Austin City Limits Music Festival, HERE, Time, PreSonus, Movement, Fender Musical Instruments Corporation, Fender Telecaster, Culture, Life, Billboard, Bigsby, Human voice, GBP, Apple II series, EVH, Music, Collection, Invention, McGarrah Jessee, Brothers Osborne, Fender Telecaster Thinline, Human, Austin City Limits, Ecosystem, Social media, FMIC, Charvel, Sound, VIP, Fender Jazzmaster, Live at Austin City Limits Festival, Hardware, Nightclub, Industrial design, Fashion, Cassette tape, Broadcasting, Film, Gretsch, EUR, Squier, Product, Fender, TikTok

HOLLYWOOD, Calif., Oct. 11, 2022 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announced the American Vintage II Series, an electric guitar and bass line celebrating Fender's iconic models through the decades, equipped with authentic specifications and aesthetics for lovers of vintage-inspired style and sound. During the monumental musical decades of the `50s, `60s and `70s, Fender forever reshaped the sonic landscape with its innovative electric guitar and bass designs. 

Key Points: 
  • "The iconic models in the American Vintage II Series are a near 1:1 comparison with their original predecessors.
  • To spark musical inspiration today with iconic guitars of the past, Fender's American Vintage II Series breathes new life into a classic tool for players looking to create in today's modern music landscape.
  • The American Vintage II Series pays homage to the music and cultural moments they've inspired, countless and ever-evolving in reach and impact.
  • Built to the original specs, these American Vintage II series models demonstrate both the timelessness and relevance of the Fender brand."

PRESONUS RELEASES STUDIO ONE™ 6, COMPREHENSIVE UPGRADE TO AWARD-WINNING DAW, UNLOCKING CREATIVITY FOR COMMITTED PROFESSIONALS ACROSS GENRES

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Thursday, September 29, 2022
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HOLLYWOOD, Calif., Sept. 29, 2022 /PRNewswire/ -- PreSonus Audio Electronics, Inc. today announced the global launch of Studio One™ 6, the latest version of the company's award-winning music production software for macOS and Windows. Studio One™ 6 is the most recent chapter in the evolution of one of the bestselling digital audio workstations in the world, featuring industry-leading innovations, mixing improvements and the most advanced user interface customization options available. Version 6 makes audio content creation fast and easy, with everything you need to record, produce, mix, master and perform in a single intuitive application. Studio One 6 is available for purchase as a perpetual one-time license, or as an annual or monthly subscription to PreSonus Sphere via PreSonus.com and participating dealers. In addition to the latest two versions of Studio One™ Professional, PreSonus Sphere™ members get access to expanded collaboration tools in Studio One™ and online, Community, exclusive educational content, all PreSonus software and add-ons giving the best value to creators and the ultimate Studio One™ experience. With additional landmark innovations in the works for future iterations, Studio One™ 6 is just the start of the rollout of a new and improved feature set to support recording professionals.

Key Points: 
  • Together with PreSonus hardware and Studio One we're providing the total solution for professional and committed at-home creators, and we can't wait to hear the music they'll make."
  • Studio One 6 offers major new features and enhancements to boost creativity for seasoned professionals; moreover, the redesigned and customizable user interface helps creators focus on the task at hand.
  • Studio One6 is available in both perpetual (priced at $399.95 USD for Professional) or as part of the PreSonus Sphere subscription, which gives members every upgrade for free.
  • PreSonus, Studio One (word and logo) and PreSonus Sphere are trademarks of PreSonus Audio Electronics, Inc., and/or its affiliates, some of which are registered in the U.S. and other countries.

JACKSON INTRODUCES THE AMERICAN SERIES SOLOIST™ SL3 MADE IN THE USA, BUILT FOR SPEED AND READY FOR THE NEXT GENERATION OF HEAVY METAL GUITARISTS

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Wednesday, September 7, 2022
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HOLLYWOOD, Calif., Sept. 7, 2022 /PRNewswire/ -- Today, Jackson® marks a long-awaited homecoming with the launch of the American Series Soloist™ SL3, a high-performance American-made flagship electric guitar, crafted for speed and produced for the heaviest and fastest of players. For over forty years, Jackson's reputation as the brand built to handle heavy music has been recognized and respected by artists around the globe. Its portfolio of guitars has been played on stages everywhere by the metal genre's biggest titans: Randy Rhoads, Marty Friedman, Scott Ian and more. The launch of the American Series Soloist™ SL3 cements Jackson's status as a pioneer in heavy metal innovation and the go-to instruments for the new generation of shredders who have honed their craft through tireless dedication and practice.

Key Points: 
  • We want to ensure this generation of heavy musicians have the tools they need to inspire the diverse audiences who love them.
  • We've gone to great lengths to make the American Series Soloist SL3 the guitar that defines today's ever-evolving metal sound.
  • We believe it will appeal to the many touring guitarists who want a top-quality, USA-built Jackson at an accessible price.
  • "Jackson guitars are the perfect tool for the job I do and the American Series Soloist SL3 has me playing better than ever.

FENDER CUSTOM SHOP™ AND ILLUMINATION JOIN FORCES TO CREATE ONE-OF-A-KIND "FENDER® x MINIONS: THE RISE OF GRU" COLLECTION TO SUPPORT FENDER PLAY FOUNDATION™, MUSIC EDUCATION IN LOS ANGELES

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Friday, July 22, 2022
Kevin Stuart (rugby union), Grammy Awards, Human, Foundation, Culture, Partnership, Bigsby, Multimedia, RADIUS, Charvel, Fender Custom Shop, Minion, FMIC, Ecosystem, Drawing, PreSonus, Dream, FINNEAS, Bass, Education, Friends, Weapon, HERE, EVH, Arthur, Sunlight, Otto, Oscar, Life, Master Builder, Program, Diminutive, FCS, Character, McMillin, CEO, LAUSD, FPF, BASS, Music, Organization, Q&A, Creativity, Thorn, Animation, Face, Nunchaku, Student, Tame Impala, Strat, School, Brace, Social media, History, Collection, Fender, Curriculum, Dream Factory, Mental health, Los Angeles Unified School District, Fender Musical Instruments Corporation, Moon, Mark (given name), Industrial design, Film, Video game, Entertainment, Furniture, Toy, Tutoring, Gretsch, Madrigal, GRU (disambiguation), Illumination, Squier

HOLLYWOOD, Calif., July 22, 2022 /PRNewswire/ -- Fender Custom Shop™ (FCS) and The Fender Play Foundation™ (FPF) today announced the "Fender® x Minions: The Rise of Gru" Collection in collaboration with legendary animation studio Illumination and its recent release of Minions: The Rise of Gru. To continue supporting the Foundation's efforts to equip, educate and inspire the next generation of players, all proceeds from the sales of the Minions: The Rise of Gru inspired instruments will support the FPF's music education programs with elementary and middle school students in Los Angeles. With the otherworldly creativity of Illumination designers, Fender Custom Shop Master Builders built one-of-a-kind instruments inspired by the beloved Minions universe and the importance of music to the franchise. Each creation was thoughtfully crafted in a collaborative effort to create stunning, unique, and endearing guitars that will be loved for many years to come. The collection of bespoke, master-built guitars, bass and ukulele are available for purchase globally. Information on how to buy any model is available on fender.com or by contacting [email protected]. 

Key Points: 
  • With the otherworldly creativity of Illumination designers, Fender Custom Shop Master Builders built one-of-a-kind instruments inspired by the beloved Minions universe and the importance of music to the franchise.
  • Together, we are harnessing the power and creativity of our movies and characters to help expand equitable access to music and arts education for all."
  • Fender x Minions: The Rise of Gru Collection includes:
    Masterbuilt by Kyle McMillin, the custom Minions Stratocaster guitar is a Dakota Red guitar outfitted with unique fret markers and pearl inlays.
  • Thorn commented on his Otto's Moon Bass guitar: "The Illumination team is an incredibly talented group of artists and designers.

FENDER HOSTS 'THE #GUITARTOK EFFECT' PANEL -- DISCUSSING HOW TIKTOK IS EMPOWERING MULTIDIMENSIONAL ARTISTS, BRINGING GUITAR TO GEN-Z

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Thursday, July 21, 2022
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HOLLYWOOD, Calif., July 21, 2022 /PRNewswire/ -- On Tuesday July 19, Fender Musical Instruments Corporation (FMIC) hosted a panel discussion, "The #GuitarTok Effect: How TikTok is changing how we create, consume and discover new music" at Desert 5 Spot in Hollywood, Calif. Panelists shared perspectives on TikTok's phenomenal impact on music discovery, including the positive growth for emerging artists, the powerful #GuitarTok community, and the integral role Player Plus guitars play as tools for rising artists and guitarists in achieving notoriety on the app. A largely unexplored territory within the trending TikTok conversation that has recently caught fire, #GuitarTok is continuing to emerge as a go-to source for playing tips and tutorials, inspiration, a sense of community, connection and collaboration - as well as a direct pathway to discovery for music managers and label talent scouts.

Key Points: 
  • The magic of TikTok user experience is differentiated from other platforms, allowing artists to connect with the community where they are and what their interests are.
  • "TikTok is so good about finding the people who need what you are putting out there," shared April Kae, Artist, Content Creator, Activist & TikTok Bass Sensation.
  • "It's bringing people together around something bigger - and doing that through music, which is something I really love."
  • FENDER (standard and in stylized form) are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries.

WD-40 Company Announces Board Changes

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Wednesday, June 22, 2022
MAKE, Hoffmann-La Roche, National Association, WD-40 Company, Audit, Risk, COVID-19, Culture, Annual report, Technology, Fender, Company, Mentorship, Private Securities Litigation Reform Act, Fender Musical Instruments Corporation, Lieutenant colonel, Growth, Metro, Fuqua School of Business, Genentech, Marketing, Duke University, NASDAQ, Jack Hawkins (U.S. Marine Corps officer), SEC, Harley Davidson Motor Company Factory No. 7, Harley-Davidson, WDFC, National Association of Manufacturers, Head, Board, Flushing (physiology), Thomas & Betts, Multimedia, SAN, Organization, Development, Management, Torch

In addition, the Company announced thatCynthia B.Burkshas been nominated for election to its board of directors at the Company's 2022 annual meeting of stockholders.

Key Points: 
  • In addition, the Company announced thatCynthia B.Burkshas been nominated for election to its board of directors at the Company's 2022 annual meeting of stockholders.
  • "We are excited about our plans to add Ed and Cynthia to our board," saidGreg Sandfort, lead independent director of WD-40 Company.
  • She serves on the board of directors of Torch,a privately held company offering integrated coaching, mentoring and learning software, and two non-profit organizations, Juma Ventures and Summer Search.
  • On June 20, 2022, WD-40 Company's board of directors adopted a resolution to increase the size of the board from 11 to 12 directors, effective immediately.

Industry Veteran Joins Cordoba Music Group as European Sales Manager

Retrieved on: 
Wednesday, June 22, 2022
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SANTA MONICA, Calif., June 22, 2022 /PRNewswire/ --Cordoba Music Group, which includes highly-respected and iconic brands such as Cordoba Guitars and Guild Guitars, is excited to announce that long-time industry veteran, Heiko Starke, has accepted the position of Sales Manager for its European direct operations.

Key Points: 
  • SANTA MONICA, Calif., June 22, 2022 /PRNewswire/ --Cordoba Music Group, which includes highly-respected and iconic brands such as Cordoba Guitars and Guild Guitars, is excited to announce that long-time industry veteran, Heiko Starke, has accepted the position of Sales Manager for its European direct operations.
  • Effective immediately, Heiko will be taking over all sales related operations from current European Business Manager Ralf Benninghaus-Fliedner, who will continue to work with CMG management in areas of strategy and brand development.
  • Cordoba Music Group is a leading manufacturer and distributor of acoustic and electric guitars, ukuleles, and musical instrument accessories.
  • CMG's brands include Cordoba Guitars, Guild Guitars, HumiCase, and DeArmond, which are globally distributed and used by musicians around the world.