IAB

Omnicom Media Group Issues Call-to-Action for Industry Adoption of CTV Standards

Retrieved on: 
Tuesday, November 2, 2021
Omni, Safety, Connected, Budget, Industry, AMC (TV channel), IP, PHD, Omnicom Group, Fraud, AMC, IAB, Adoption, NYSE, OMG, Gaps, OMD, OMG standard, Jump, Senior, Content, Investment, CTV, OMC, Environment, Summing, SSP, Crime, Solution, Beauty, Television, Media Group, Video game, Risk management, Online shopping

Over the past year the combination of increased accessibility to internet-enabled TVs and pandemic-driven shifts in media consumption helped drive record growth inCTV investments.

Key Points: 
  • Over the past year the combination of increased accessibility to internet-enabled TVs and pandemic-driven shifts in media consumption helped drive record growth inCTV investments.
  • In the US, 2020 CTV ad spend increased 40.6% year-over-year to more than $9 billion, making CTV the fastest growing sector of the US digital ad market.
  • Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries.
  • Omnicom Media Group includes full- service media agencies Hearts & Science , OMD and PHD ; performance marketing agencies Resolution and Jump 450 ; Optimum Sports Media and Marketing ; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies.

Super League Strategy to Empower Creators Delivers Impressive Audience Reach Inside the Metaverse

Retrieved on: 
Tuesday, November 2, 2021
SLGG, Monthly, Minecraft, Super League, TikTok, IAB, Roblox, Maus, YouTube, MAU, Social media, Marketing, Media Rating Council, CEO, Growth, Solution, Acquisition, GLOBE, The, MRC, Active users, Video game

Super League has seen similar growth within Minehut , its signature Minecraft community and the largest free Minecraft Java edition server host in North America.

Key Points: 
  • Super League has seen similar growth within Minehut , its signature Minecraft community and the largest free Minecraft Java edition server host in North America.
  • The metaverse has become a significant point of conversation these last few days, says Ann Hand, Chairman and CEO of Super League Gaming.
  • Where Super League differentiates itself and its offerings is through a tireless focus on empowering creators.
  • Super League Gaming (Nasdaq: SLGG) is a leading metaverse and creator economy platform at the intersection of gaming and pop culture focused on tools and offerings that empower creators, energize players, and entertain fans.

CIT GAP Funds Invests in EstateTech Company OneDigitalTrust to Support Reinventing Personal Estate Planning for the Digital Age

Retrieved on: 
Monday, November 1, 2021
Alpha Natural Resources, Washington, Entrepreneurship, VIPA, Acceleration, DIY, Trust, Authority, New Enterprise Associates, Dwight Schrute, Family, IAB, General Electric, Insurance, CIT, Platform, Platform as a service, Center, Commonwealth, Marketing, Johnson & Johnson, Organic, Investment, Global Health Innovative Technology Fund, CEO, Movement, Growth, Opportunity zone, Solution, GLOBE, Financial services, Management

OneDigitalTrust will use the funding from CIT GAP Funds to enhance its platforms capabilities and expand its business development, marketing and customer capture programs.

Key Points: 
  • OneDigitalTrust will use the funding from CIT GAP Funds to enhance its platforms capabilities and expand its business development, marketing and customer capture programs.
  • OneDigitalTrust recognizes that an estate plan is among the most personal of documents, containing often highly emotional and detailed decisions about family and finances.
  • We are grateful for the support of CIT GAP Funds and look forward to expanding our customer base.
  • CIT GAP Funds' investment decisions are guided by the CIT GAP Funds Investment Advisory Board (IAB).

Clarence Otis, Former Darden CEO, Joins InStride Advisory Board

Retrieved on: 
Monday, November 1, 2021
University, Education, Technology, Professional Services, Training, Retail, Software, Human Resources, Other Education, Restaurant, Bar, Continuing, Lincoln Center, Date, Aramark, Verizon Communications, Federal Reserve Bank, Entrepreneurship, LinkedIn, African diaspora, Regal Entertainment, Darden Restaurants, Ford Motor Company, Workforce, Twitter, IAB, Cardinal Health, Clarence, Chair, Leadership, Senior, Restaurant, VF Corporation, Citibank, KPMG, CEO, Multimedia, Adidas, Carvana, EBay, Boys & Girls Clubs of America, African Americans, The Travelers Companies, Boy, Federal Reserve Bank of Atlanta, Management

InStride, the premier global provider of Strategic Enterprise Education programs, announced the addition of former Darden Restaurants CEO Clarence Otis to the InStride Advisory Board (IAB).

Key Points: 
  • InStride, the premier global provider of Strategic Enterprise Education programs, announced the addition of former Darden Restaurants CEO Clarence Otis to the InStride Advisory Board (IAB).
  • View the full release here: https://www.businesswire.com/news/home/20211101005700/en/
    Clarence Otis joins InStride Advisory Board.
  • (Photo: Business Wire)
    We are thrilled to have someone of Clarence Otis talent and passion join our InStride Advisory Board, said Vivek Sharma, CEO and Co-Founder of InStride.
  • He is also a member of the Boys & Girls Clubs of America board of governors, and last year became the board chair for Jazz at Lincoln Center.

IAB Announces Two Executive Additions, Libby Morgan and Sheila Buckley, to Continue Industry Growth and Momentum into 2022

Retrieved on: 
Monday, November 1, 2021
Commerce, Research, SVP, Entrepreneur in residence, Media center, Digital marketing, Interactive Advertising Bureau, Anheuser-Busch, Industry, Muslim Engagement and Development, Goal, Knowledge, Editorial, Workforce, Advertising, IAB, Global, Public policy, Digital transformation, World of McIntosh Experience Center, Business Insider, General Motors, Leadership, Morgan, Content, Marketing, CRO, Programmatic Commerce, Solution, Development, Association, Digitas NewFront, Mahindra Group, EVP, Public relations, Management

Morgan and Buckley will both report to Sheryl Goldstein, EVP Member Engagement and Development, IAB.

Key Points: 
  • Morgan and Buckley will both report to Sheryl Goldstein, EVP Member Engagement and Development, IAB.
  • As the SVP, Chief Strategy Officer, Morgan will be overseeing thought leadership and content development for IAB, including the IAB Centers of Excellence.
  • Additionally, Morgan will also be responsible for editorial and content strategies for all IAB events and programming.
  • As an Executive in Residence, Buckley will be working with IAB to develop solutions and services designed to help the industry move forward.

Triton Digital Combines Census and Survey Podcast Measurement Data to Launch Podcast Metrics Demos+

Retrieved on: 
Wednesday, October 27, 2021
TV and Radio, Technology, Online, Marketing, Mobile Entertainment, Advertising, Entertainment, Communications, Audio, Video, Internet, Mobile, Wireless, Digital, Research, United, Technology, Industry, NPR, Triton, IAB, Signal Hill, Signal, Audience, CRO, TPX, Growth, Rogers Sports & Media, Population, Triton Digital, Retail, Music, Public relations, Broadcasting, Triton Digital, Signal Hill Insights, TRITON DIGITAL, SIGNAL HILL INSIGHTS

The new Demos+ solution, an enhancement to Triton Digitals Podcast Metrics, is the first-ever integration of census and survey-based research podcast measurement methodologies.

Key Points: 
  • The new Demos+ solution, an enhancement to Triton Digitals Podcast Metrics, is the first-ever integration of census and survey-based research podcast measurement methodologies.
  • Together, Triton Digital and Signal Hill launched a large, year-round survey that is representative of the population of podcast listeners in the United States.
  • Demos+ utilizes the Podcast Metrics measurement census-level data to identify listener overlap to scale the podcast survey-based insights.
  • In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry.

Triton Digital Releases the September 2021 Latin America Podcast Report

Retrieved on: 
Tuesday, October 26, 2021
Mobile, Wireless, Technology, Entertainment, Marketing, Advertising, Communications, Mobile Entertainment, Audio, Video, TV and Radio, Internet, Digital, Latin America, MX, Globo (conglomerate), Industry, Podcast, Triton, IAB, LOS40, Growth, Program, AudioBoom, UN, Music, Television

Triton Digital , the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest LATAM Podcast Report for the September 2021 reporting period (August 30 October 3, 2021), as measured by Tritons Podcast Metrics measurement service.

Key Points: 
  • Triton Digital , the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest LATAM Podcast Report for the September 2021 reporting period (August 30 October 3, 2021), as measured by Tritons Podcast Metrics measurement service.
  • To view the full results of the Latin America Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
    To subscribe to receive Tritons Podcast Reports via email, visit https://www.tritondigital.com/pmsignup
    Triton Digitals Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2 of the IAB Podcast Measurement Technical Guidelines.
  • Triton Digital is the global technology and services leader to the digital audio and podcast industry.
  • In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry.

CIT GAP Funds Virginia Founders Fund Invests in Senior Runs to Assist Growing Population of Older Adults Navigate Transportation Needs

Retrieved on: 
Tuesday, October 26, 2021
Safety, Love, Run, Alpha Natural Resources, VIPA, Acceleration, Travel, Authority, New Enterprise Associates, Workforce, Dwight Schrute, IAB, General Electric, Transport, CIT, Center, Commonwealth, Johnson & Johnson, Investment, Ageing, Research and Innovative Technology Administration, Growth, Opportunity zone, GLOBE, Entrepreneurship

Richmond, VA, Oct. 26, 2021 (GLOBE NEWSWIRE) -- The Center for Innovative Technology ( CIT ) today announced that CIT GAP Funds has invested in Newport News, Va.-based Senior Runs .

Key Points: 
  • Richmond, VA, Oct. 26, 2021 (GLOBE NEWSWIRE) -- The Center for Innovative Technology ( CIT ) today announced that CIT GAP Funds has invested in Newport News, Va.-based Senior Runs .
  • Senior Runs takes a lot of pride in our service and building trust with families to accommodate their unique transportation and care needs.
  • We are grateful for the support of CIT GAP Funds and look forward to seeing how this will support our continued growth!
  • CIT GAP Funds' investment decisions are guided by the CIT GAP Funds Investment Advisory Board (IAB).

Radisys Announces Availability of Advanced Release 16 Compliant 5G NR Software

Retrieved on: 
Tuesday, October 26, 2021
Technology, Mobile, Wireless, Telecommunications, Software, Networks, Internet, SVP, Time, Industry, Mobile software content rating system, 3GPP, Time-Sensitive Networking, TSN, Software, IAB, General manager, URLLC, DSS, Connect, NR, Integrated access device, MU-MIMO, Ownership, Mobile phone

Radisys Corporation , a global leader of open telecom solutions, today announced the availability of its Release 16 compliant 5G NR protocol software, which supports low latency use cases for 5G private networks.

Key Points: 
  • Radisys Corporation , a global leader of open telecom solutions, today announced the availability of its Release 16 compliant 5G NR protocol software, which supports low latency use cases for 5G private networks.
  • The new Release 16 compliant 5G NR protocol software delivers enhancements in functionality, capacity, coverage, latency, mobility, reliability, and ease of deployment.
  • Radisys Release 16 compliant protocol software unlocks the full potential of 5G NR, enabling operators to monetize their networks by supporting new use cases for industry verticals.
  • Radisys Connect RAN 5G Software recently won the Small Cell Forum award for Outstanding Contribution to Small Cell Open RAN Platforms.

TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & Attribution

Retrieved on: 
Tuesday, October 26, 2021
Marketing, Advertising, Entertainment, Communications, TV and Radio, Online, Mobile Entertainment, Advantage, IDS, Converge, DSPS, Adoption, TCF, IAB, KPI-driven code analysis, XP, CTV, GDPR, Public relations, Video game, Mobile phone

TVSquared today announced the launch of ADvantage XP in the UK and Germany, bringing Europes largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV linear, streaming and addressable.

Key Points: 
  • TVSquared today announced the launch of ADvantage XP in the UK and Germany, bringing Europes largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV linear, streaming and addressable.
  • ADvantage XP is an always-on, scalable platform that offers consistent, independent, impression-based measurement of ad exposure and outcomes for converged TV campaigns.
  • Through direct publisher integrations and smart TV viewership data, TVSquared has amassed the largest global coverage of converged TV, which now includes millions of households in the UK and Germany.
  • TVSquared is the largest independent global measurement and attribution platform for converged TV.