IAB

DrivenIQ Sponsors IAB Annual Leadership Meeting, Championing Innovations in Data Privacy and Audience Technology

Retrieved on: 
Friday, January 26, 2024

TOWSON, Md., Jan. 26, 2024 /PRNewswire-PRWeb/ -- DrivenIQ, a leader in audience data and advertising technologies, is proud to announce its sponsorship of the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting in Marco Island, Florida, from January 28-30, 2024. This pivotal event, renowned for initiating critical industry discussions, aligns perfectly with DrivenIQ's commitment to advancing data privacy, measurement, and addressability in the digital advertising space.

Key Points: 
  • As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data.
  • DrivenIQ's sponsorship of the IAB Annual Leadership Meeting, as well as its participation in the IAB Tech Lab's Working Groups, reflects its commitment to driving industry standards forward.
  • "As the digital ecosystem evolves, we must collaborate in creating interoperable solutions that respect privacy while harnessing the power of data," said Albert Thompson, Founder and CEO of DrivenIQ.
  • This year's IAB Annual Leadership Meeting focuses on critical topics like generative AI, responsible media, the evolution of commerce and streaming, and more.

Seekr Introduces Align Brand Safety and Suitability Platform to Drive Doubling of Podcast Industry Beyond $4 Billion in 24 Months

Retrieved on: 
Tuesday, January 23, 2024

VIENNA, Va., Jan. 23, 2024 /PRNewswire/ -- Seekr, an artificial intelligence company specializing in transparent content evaluation and generation, announced today the release of Seekr Align, an advanced brand safety and suitability tool that unlocks new audience reach by giving brands and ad agencies unprecedented visibility into hundreds of thousands of podcast episodes whose brand safety and suitability is largely unknown. Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Key Points: 
  • Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.
  • "Seekr Align unlocks more brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate," said Rob Clark, President and Chief Technology Officer of Seekr.
  • The volume of content scored by the platform will increase five-fold by the end of the year, far outpacing competitive offerings."
  • Seekr Align is redefining how podcast content is evaluated to align with brand objectives because of its ability to truly understand the nuances of language in audio.

Prohaska Consulting Announces "The Rebranding of News" Initiative with Support from Leading Global News and Information Publishers and Technology Companies

Retrieved on: 
Wednesday, January 10, 2024

NEW YORK, Jan. 10, 2024 /PRNewswire-PRWeb/ -- Seven in ten advertisers, publishers and tech professionals agree that the advertising industry has an important responsibility to play in de-monetizing disinformation and renewing funding for legitimate news.

Key Points: 
  • This finding is part of a new study published today by Prohaska Consulting , the digital media and marketing consulting company.
  • The research is part of a larger initiative, "The Rebranding of News," which includes leading publishing and technology partners, including The E.W.
  • Today's report from Prohaska Consulting and Advertiser Perceptions identifies a number of systemic gaps that prevent advertisers from capitalizing on that trust.
  • Buy-side respondents accounted for 50% of respondents, with a relatively equal split of agencies and marketers (52% vs 48%).

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

Retrieved on: 
Tuesday, January 9, 2024

Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.

Key Points: 
  • Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs' National Advertising Division and Children's Advertising Review Unit decisions.
  • For 2024, panel pool members include 98 distinguished leaders from three different categories:
    A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
  • Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A's), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs.
  • Following is the list of BBB National Programs' National Advertising Review Board panel pool members for 2024.

ArcSpan Introduces Publisher Custom Content Taxonomies: AI-Powered Large Language Modeling ("LLM") Improves the Accuracy and Scale of High-Value 1P Audience Segments and Data Attributes

Retrieved on: 
Tuesday, January 9, 2024

NEW YORK, Jan. 9, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience monetization company, proudly announces the launch of Custom Content Taxonomies as an integral part of the ArcSpan AMS™ data monetization platform. This groundbreaking offering leverages Artificial Intelligence (AI) to empower publishers to identify and monetize their most valuable audience segments with accuracy and scale organized by select verticals and affinity groupings.

Key Points: 
  • NEW YORK, Jan. 9, 2024 /PRNewswire/ -- ArcSpan Technologies, the innovative publisher audience monetization company, proudly announces the launch of Custom Content Taxonomies as an integral part of the ArcSpan AMS™ data monetization platform.
  • As the digital advertising industry transitions away from third-party cookies, the addition of cookieless Custom Content Taxonomies within the ArcSpan AMS™ platform further enhances publisher revenue generation capabilities.
  • The AMS platform allows publishers to maximize the value of their addressable audience inventory scale and accuracy via both Custom Content Taxonomies as well as pre-integrated IAB content and audience taxonomies.
  • Leveraging big data and advanced Large Language Models, ArcSpan goes beyond standard industry classifications to support data accuracy and scale in delivering high-value audience cohorts across contextual, behavioral, intent, and attention-based targeting attributes.

Amanda Richman Joins Wpromote Board of Directors

Retrieved on: 
Tuesday, January 9, 2024

EL SEGUNDO, Calif., Jan. 9, 2024 /PRNewswire/ -- Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors.

Key Points: 
  • EL SEGUNDO, Calif., Jan. 9, 2024 /PRNewswire/ -- Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors.
  • "We could not be more excited to welcome Amanda to Wpromote.
  • "Wpromote's award-winning culture is what first brought the agency to my attention," Richman explained.
  • The agency has also been named a Best Place to Work for multiple years running by both Ad Age and Inc.

NewsBreak launches Brand Suitability Controls for Advertisers

Retrieved on: 
Thursday, January 4, 2024

MOUNTAIN VIEW, Calif., Jan. 4, 2024 /PRNewswire/ -- NewsBreak, the nation's leading AI-powered local news and information platform with 60M MAU, launched Brand Suitability Controls, a new suite of tools to help brands ensure that content adjacent to advertisements meets their brand's specific suitability requirements.

Key Points: 
  • "Brand Suitability Controls are just the newest tool in what we expect to be a more extensive suite of brand safety solutions, especially as new capabilities with AI come into focus."
  • Brand Suitability Controls also enable an advertiser to denylist and allowlist specific publishers they wish to not appear alongside.
  • NewsBreak's suite of Brand Suitability Controls can be leveraged across in-article, in-feed, in-newsletter and immersive video placements, offering a range of options for advertisers.
  • "-Scott Kelliher, Head of Revenue, NewsBreak
    "We built Brand Suitability Controls with the understanding that every brand has different requirements on what they deem suitable; it's not a one-size-fits-all situation.

STRATACACHE Partners With the National Retail Federation on New 'What's in Store for Retail Media Networks' Event

Retrieved on: 
Wednesday, January 3, 2024

DAYTON, OH, Jan 4, 2024 - (ACN Newswire) - Global retail media company STRATACACHE and the National Retail Federation have partnered on the first event devoted to the rapidly expanding role of the physical store in the $122 billion global retail media ecosystem.

Key Points: 
  • DAYTON, OH, Jan 4, 2024 - (ACN Newswire) - Global retail media company STRATACACHE and the National Retail Federation have partnered on the first event devoted to the rapidly expanding role of the physical store in the $122 billion global retail media ecosystem.
  • "What's in Store for Retail Media Networks" takes place on Saturday, January 13, 2024 at the Jacob Javits center, kicking off this year's NRF 2024: Retail's Big Show, being held January 14-16.
  • "Digital retail media ad spending in the United States will soon exceed tv advertising revenue, accounting for more than 15% of total ad spend," says Chris Riegel, CEO of STRATACACHE.
  • "What makes this event unlike any others is that there is zero pay-to-play content in the day," adds Riegel.

AdTheorent Partners with Jounce Media to Verify Removal of Made for Advertising (MFA) Properties from Its Campaigns

Retrieved on: 
Wednesday, January 3, 2024

NEW YORK, Jan. 3, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it has partnered with Jounce Media, an industry leader in programmatic supply chain management, to ensure that AdTheorent's campaigns remain MFA-free, unless affirmatively elected by an advertiser.  AdTheorent leverages Jounce's MFA-detection technology and data, as well as proprietary machine learning models and processes, to ensure that MFA publishers are excluded from all campaigns. AdTheorent's proactive exclusion of MFA publishers reflects the company's commitment to providing advertisers with access to only the highest quality inventory. 

Key Points: 
  • AdTheorent leverages Jounce's MFA-detection technology and data, as well as proprietary machine learning models and processes, to ensure that MFA publishers are excluded from all campaigns.
  • MFA sites are designed to drive clicks, irrespective of actual business value for advertisers, and AdTheorent believes the prevalence of MFA properties undermines the effectiveness of open web programmatic advertising.
  • AdTheorent has removed MFA properties from its campaigns, ensuring that media dollars are allocated to high quality inventory, as verified by leading third-party, Jounce.
  • "We have been proud to work with Chris Kane and the team at Jounce to verify the MFA-free nature of our campaigns," said Jim Lawson, CEO of AdTheorent.

Collective Audience Appoints Digital Advertising Executive, Innovator and Entrepreneur, Patrick Dolan, to Advisor Collective

Retrieved on: 
Wednesday, January 3, 2024

Dolan is an accomplished digital advertising executive with more than 25 years of experience driving organizational strategy, operational excellence, and product development across international trade organizations and corporations.

Key Points: 
  • Dolan is an accomplished digital advertising executive with more than 25 years of experience driving organizational strategy, operational excellence, and product development across international trade organizations and corporations.
  • “Patrick is an incredible innovator and digital media executive who shares our vision of creating a next generation advertising and media platform,” stated Collective Audience CEO, Peter Bordes.
  • Patrick Dolan is a seasoned executive with over 25 years of experience in the digital media and advertising industries.
  • He co-founded and currently serves as COO of FxM, a fintech startup revolutionizing financial efficiency within the digital media supply chain.