Snap Inc.

National Crime Prevention Council Commends California Court Decision in Favor of Fentanyl Victims' Families

Retrieved on: 
Wednesday, January 3, 2024

WASHINGTON, Jan. 3, 2024 /PRNewswire/ -- Snapchat will need to answer to a judge and jury for its role in the sale of fake drugs containing lethal amounts of fentanyl, a California judge ruled late yesterday. 

Key Points: 
  • "This is a major victory in the fentanyl fight," said National Crime Prevention Council Executive Director Paul DelPonte.
  • "The Snap argument was nothing more than a smoke screen trying to hide drug deals behind a law designed to protect free speech.
  • The ruling by the Los Angeles County Superior Court potentially opens Snap to potentially pay the victims' families millions of dollars for wrongful death.
  • The national nonprofit organization is best known for its educational campaigns featuring McGruff the Crime Dog®.

Entravision and Snap Inc. Enter Into a Strategic Partnership in APAC

Retrieved on: 
Wednesday, January 3, 2024

Entravision, a global advertising solutions, media and technology company, has entered into a sales partnership with Snap Inc.

Key Points: 
  • Entravision, a global advertising solutions, media and technology company, has entered into a sales partnership with Snap Inc.
  • The partnership aims to leverage Snap’s innovative advertising solutions and consumer reach in emerging markets such as South Korea, Vietnam and the Philippines.
  • Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world.
  • “At Entravision, we believe in the transformative power of strategic partnerships, and we are unwavering in our commitment to this part of our business,” said Victor Kong, President of Entravision Global Partnerships.

Snap Inc. Selects Samba TV as a Preferred Measurement Partner

Retrieved on: 
Wednesday, January 3, 2024

SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.

Key Points: 
  • SAN FRANCISCO, Jan. 03, 2024 (GLOBE NEWSWIRE) -- Samba TV , the leading provider of TV technology for audience data and omniscreen measurement, today announced a strategic partnership with Snap Inc., creator of Snapchat.
  • To help brands further understand the value of advertising on Snapchat, the social media company tapped industry-leading data and measurement provider Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical.
  • Samba TV’s depth and breadth of the company’s measurement capabilities, powered by its first-party data, ranked the most representative and comprehensive in the U.S, were key components of Snap selecting Samba TV.
  • “Our measurement reveals the best practices for how to leverage Snap for discoverability and brand engagement with a unique demographic accessible on the platform.

John Edwards speaks at TechUK Digital Ethics Summit 2023

Retrieved on: 
Friday, December 29, 2023

Kia ora, good morning and welcome to TechUK’s annual Digital Ethics summit. I’m happy to be here talking to you all, a roomful of people who care as much as I do about protecting people’s fundamental privacy rights.

Key Points: 


Kia ora, good morning and welcome to TechUK’s annual Digital Ethics summit. I’m happy to be here talking to you all, a roomful of people who care as much as I do about protecting people’s fundamental privacy rights.

4th APEC Women Connect "Her Power" Entrepreneurship Competition Announces Partner Lineup and E-Learning Sessions

Retrieved on: 
Friday, December 15, 2023

These collaborations represent the APEC Women Connect "Her Power" Entrepreneurship Competition's extensive engagement in cross-border e-commerce, social commerce, and dynamic consumer product sectors guided by influential figures.

Key Points: 
  • These collaborations represent the APEC Women Connect "Her Power" Entrepreneurship Competition's extensive engagement in cross-border e-commerce, social commerce, and dynamic consumer product sectors guided by influential figures.
  • These sectors include cosmetics, electronics, personal healthcare, and even cross border real estate," said Diane Wang, Founder of APEC Women Connect.
  • The fourth annual APEC Women Connect "Her Power" Entrepreneurship Competition extends special thanks to business partners, including:
    vivo Communication Technology Co. Ltd. — vivo is a world leading brand of innovative smartphones and accessories.
  • Upcoming events include the competition award ceremony as well as the annual APEC Women Connect workshop in January 2024, during which the competition's esteemed partners and speakers are also set to participate.

Global Smart Eyewear Market Size Expected to Reach $10.6 Billion By 2024

Retrieved on: 
Wednesday, December 13, 2023

PALM BEACH, Fla., Dec. 13, 2023 /PRNewswire/ -- Smart glasses are considered as wearable computer glasses that add information to what the wearer sees such as navigation, health and fitness, designing, virtual reality (VR) and augmented reality (AR), and much more. Smart glasses are not yet a mainstream consumer good but are mainly used in entertainment industry, military and businesses. Soon the global smart glass market will emerge as important and trendy as the regular eyewear. Goldstein Research analyst forecasts the smart glasses market size is set to reach USD 10.6 billion by 2024, registering a CAGR of 21.5% over the forecast period. Another report from Grand View Research added that the global smart glasses market size was valued at USD 1,232 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.1% from 2023 to 2030. The demand for smart glasses is increasing due to their ability to perform complex computer powered tasks. Moreover, the rising trend of wearable technology coupled with increasing technological advancements is expected to fuel the growth of smart glasses market further… the market for smart glasses is projected to benefit from new developments in 5G technologies and a rising shift toward digitization in the forecast period. The report said: "The ability of platforms to work with conservational platforms such as Google Assistant and Alexa are allowing users hands free operability. Apple Inc. is working towards its own smart glasses which will be compatible with iOS operating system and will incorporate siri to offer hands free operability experience to its users… The increased technological innovations is expected to fuel the market growth over the forecast period." Active Tech Companies active today in markets include: Innovative Eyewear, Inc. (NASDAQ: LUCY), GoPro, Inc. (NASDAQ: GPRO), Vuzix Corporation (NASDAQ: VUZI), NVIDIA Corporation (NASDAQ: NVDA), Snap Inc. (NYSE: SNAP).

Key Points: 
  • Soon the global smart glass market will emerge as important and trendy as the regular eyewear.
  • Goldstein Research analyst forecasts the smart glasses market size is set to reach USD 10.6 billion by 2024, registering a CAGR of 21.5% over the forecast period.
  • The audio smart glasses segment registered for the largest revenue share of around 29% of the market in 2022.
  • Innovative Eyewear, Inc. (NASDAQ: LUCY): Innovative Eyewear, Inc. Launches Nautica Smart Eyewear Under Multi-Year, Global Licensing Agreement with Authentic Brands Group - Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer of smart eyewear, is pleased to announce through an agreement with Authentic Brands Group (Authentic), the launch of the Nautica Smart Eyewear collection.

Global Smart Eyewear Market Size Expected to Reach $10.6 Billion By 2024

Retrieved on: 
Wednesday, December 13, 2023

PALM BEACH, Fla., Dec. 13, 2023 /PRNewswire/ -- Smart glasses are considered as wearable computer glasses that add information to what the wearer sees such as navigation, health and fitness, designing, virtual reality (VR) and augmented reality (AR), and much more. Smart glasses are not yet a mainstream consumer good but are mainly used in entertainment industry, military and businesses. Soon the global smart glass market will emerge as important and trendy as the regular eyewear. Goldstein Research analyst forecasts the smart glasses market size is set to reach USD 10.6 billion by 2024, registering a CAGR of 21.5% over the forecast period. Another report from Grand View Research added that the global smart glasses market size was valued at USD 1,232 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.1% from 2023 to 2030. The demand for smart glasses is increasing due to their ability to perform complex computer powered tasks. Moreover, the rising trend of wearable technology coupled with increasing technological advancements is expected to fuel the growth of smart glasses market further… the market for smart glasses is projected to benefit from new developments in 5G technologies and a rising shift toward digitization in the forecast period. The report said: "The ability of platforms to work with conservational platforms such as Google Assistant and Alexa are allowing users hands free operability. Apple Inc. is working towards its own smart glasses which will be compatible with iOS operating system and will incorporate siri to offer hands free operability experience to its users… The increased technological innovations is expected to fuel the market growth over the forecast period." Active Tech Companies active today in markets include: Innovative Eyewear, Inc. (NASDAQ: LUCY), GoPro, Inc. (NASDAQ: GPRO), Vuzix Corporation (NASDAQ: VUZI), NVIDIA Corporation (NASDAQ: NVDA), Snap Inc. (NYSE: SNAP).

Key Points: 
  • Soon the global smart glass market will emerge as important and trendy as the regular eyewear.
  • Goldstein Research analyst forecasts the smart glasses market size is set to reach USD 10.6 billion by 2024, registering a CAGR of 21.5% over the forecast period.
  • The audio smart glasses segment registered for the largest revenue share of around 29% of the market in 2022.
  • Innovative Eyewear, Inc. (NASDAQ: LUCY): Innovative Eyewear, Inc. Launches Nautica Smart Eyewear Under Multi-Year, Global Licensing Agreement with Authentic Brands Group - Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer of smart eyewear, is pleased to announce through an agreement with Authentic Brands Group (Authentic), the launch of the Nautica Smart Eyewear collection.

IAB Announces Powerful ALM Speaker Lineup and Themes Addressing Evolving Digital Advertising Marketplace; Organization Also Unveils 2024 Events Schedule

Retrieved on: 
Thursday, November 30, 2023

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule. Aiming to excite, inspire, and motivate, the event lineup addresses key issues across marketing, AI, streaming, gaming, retail, and public policy, as well as responsible media and data use.

Key Points: 
  • Save the Date for IAB's 2024 Events Including the IAB Annual Leadership Meeting (ALM), IAB PlayFronts, IAB NewFronts, IAB Podcast Upfront, IAB Public Policy & Legal Summit, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit
    NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled its 2024 thought leadership and marketplace events schedule.
  • In addition to the various sessions, IAB will host a CMO-centric breakfast addressing the critical role of marketers in leading AI efforts."
  • IAB Public Policy & Legal Summit 2024 , April 2, 2024, Washington, D.C., In-person
    With new regulations and state privacy laws taking effect, the digital media landscape is constantly evolving.
  • IAB Podcast Upfront 2024 , May 9, 2024, New York City, In-person & Virtual
    Following IAB NewFronts, IAB Podcast Upfront is designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming.

Snapchat and Alter Agents Release New Data Proving Correlation Between Emotion and Brand Receptivity

Retrieved on: 
Thursday, November 16, 2023

LOS ANGELES, Nov. 16, 2023 /PRNewswire/ -- Snap, Inc. and Alter Agents today released the findings of new research on how positive emotions, built through close relationships with family and friends, impact overall brand receptivity. Building on previous neuroscience research that showed that people are happier when using Snapchat due to connections with others, this new study explores how this positive environment translates to higher, longer-lasting ad receptivity and better brand outcomes.

Key Points: 
  • and Alter Agents today released the findings of new research on how positive emotions, built through close relationships with family and friends, impact overall brand receptivity.
  • Building on previous neuroscience research that showed that people are happier when using Snapchat due to connections with others, this new study explores how this positive environment translates to higher, longer-lasting ad receptivity and better brand outcomes.
  • Brands that advertise on Snapchat are viewed as 4.8 times more current and 1.6 times more relatable than when advertised on competitors.
  • Study data reveals a strong correlation between the consumers' emotional state and brand reception.

Unlocking the Power of Social Platforms: New Snapchat and Mindshare Research Reveals How to Maximize Audience Resonance

Retrieved on: 
Thursday, November 16, 2023

NEW YORK, Nov. 16, 2023 /PRNewswire/ -- Mindshare, the media services company that is a part of WPP, and technology company Snapchat, have partnered on new research on how consumers engage across different social platforms—and the subconscious associations with each one.

Key Points: 
  • The first part, developed by Mindshare's Worldwide Data Strategy and Insight team examined consumers' daily social media behaviors.
  • This knowledge is the key to unlocking the true power of social media," says Glen Parker, Head of Data Strategy and Insights, Mindshare Worldwide.
  • Mindshare and Snapchat also correlated these need states with generational preferences and social platforms, offering invaluable insights into engaging diverse audiences.
  • The tests included qualitative questions about social media use with research platform Audience Origin and Implicit Association Tests (IAT) run by Mindshare's NeuroLab.