Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024
SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One. One of the highlights is the launch of AI-powered Campaign Outcomes, which allows customers to choose their ideal outcome for every advertising campaign. From there, Demandbase's Demand Side Platform (DSP) utilizes AI to optimize each impression and campaign strategy to maximize the goals selected. This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.
- SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ -- Demandbase , the leader in AI-driven account-based go-to-market (GTM), today announced cutting-edge innovations and enhancements for its award-winning GTM platform Demandbase One.
- This is incredibly innovative in B2B advertising, one of the first of its kind to achieve such a level of flexibility.
- Customers can better isolate the impact of Demandbase campaigns, more easily performing ROI analyses and justifying further advertising investments.
- To watch an on-demand demo of Demandbase One, and learn more about how it can amplify your advertising ROI, click here .