Smart TV | Jotup

INEO Partners with US-Based Ad Platforms

Retrieved on:

Tuesday, April 9, 2024

Quotient, Connected, Smart TV, Side platform, PMP, DSPS, DOOH, The Trade Desk, Demand-side, Ineos, CTV, Marketing, Advertising

SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).

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SURREY, BC, April 9, 2024 /PRNewswire/ - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces the signing of new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs).
These partnerships mark another significant milestone for the INEO Retail Media Division's commitment to providing innovative advertising solutions and driving results for clients.
The newly formed partnerships INEO has signed are with AdXcelerant and LoopTV while the PMPs were set up with The Trade Desk and Quotient.
The PMP deals allow the largest DSPs to send advertising directly into the INEO US retail store network programmatically.

Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps

Retrieved on:

Monday, March 25, 2024

Smart TV, Amazon Fire TV, Connected, Privacy, CTV, Roku, Research, Mobile advertising, Apple TV, WJZ, Samsung Electronics

LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.

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LONDON, March 25, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q4 2023 vMVPD Traffic Analysis Reports for apps across the Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV CTV app stores.
To compile the research, Pixalate’s data science team reviewed 6+ billion global open programmatic advertising transactions across more than 13,000 CTV Bundle IDs mapped to over 6,000 unique CTV apps in Q4 2023.
Top grossing vMVPD apps by CTV device - based on estimated open programmatic ad spend in Q4 2023, as measured by Pixalate:

Pixalate Releases Q4 2023 Ad Fraud Research on Global CTV Device Spoofing for Roku and Amazon Fire TV: Google AdExchange, FreeWheel, Magnite Sold the Most Spoofed-Device Ads

Retrieved on:

Thursday, March 21, 2024

Smart TV, Amazon Fire TV, Connected, Privacy, CTV, Mobile advertising, IVT, Amazon, Ecosystem

LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2023 CTV Device Spoofing Reports: Roku and Amazon Fire TV .

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LONDON, March 21, 2024 (GLOBE NEWSWIRE) -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its Q4 2023 CTV Device Spoofing Reports: Roku and Amazon Fire TV .
Its findings expose the frequency with which non-Roku and non-Amazon CTV devices impersonate Roku or Amazon devices, respectively, in the open programmatic advertising ecosystem.
Pixalate’s data science team analyzed 8+ billion open programmatic advertising transactions on Roku (7B+) and Amazon Fire TV (1B+) devices to identify trends pertaining to Invalid Traffic (IVT).
The report represents data collected between October 1, 2023 through December 31, 2023 (“Q4 2023”).

Pixalate Releases Global Abandoned Mobile Apps Report Q4 2023: Google (1.3M+) and Apple (581k) Host 1.89M+ Abandoned Apps (40.5B+ Downloads), 5,388 of Which Share User Location Data in the Ad Bid Stream

Retrieved on:

Thursday, March 21, 2024

Online, Connected, Mobile advertising, Apple, Smart TV, Research, Google Play, App Store (iOS/iPadOS), Privacy, CTV, Advertising, Mobile phone

The report also analyzes “super abandoned” apps (last updated 4+ years ago).

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The report also analyzes “super abandoned” apps (last updated 4+ years ago).
As of Q4 2023, there are a total of 1,893,484 abandoned apps in both the Google Play Store (1.3M+) and Apple App Store (581k), 5,388 of which were found to share user location data in the advertising bid stream, according to Pixalate’s research.
The report also contains insight into the apps’ behaviors in the programmatic advertising bid stream, such as transmission of personal information, location data, and estimated ad spend.
The Full Abandoned Apps Reports Include:

Pixalate Releases List of Connected TV (CTV) Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Roku, Amazon, Apple, Samsung App Stores: NBC, Food Network, ESPN Among Most Impacted

Retrieved on:

Thursday, March 14, 2024

Amazon Fire TV, Connected, Mobile advertising, Apple TV, Smart TV, Internet, Data center, Roku, IP, Samsung Electronics, Privacy, CTV, IVT

The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

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The series reveals which CTV apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
In February 2024, Pixalate analyzed over 93,000 downloadable apps across all CTV platforms, along with over two billion global open programmatic advertising impressions.
See our CTV App Spoofing series for a list of apps most impacted by the spoofing IVT type.
Download the full lists to see the top 10 CTV apps impacted by IVT in February 2024:

Pixalate Releases List of Mobile Apps With the Highest Invalid Traffic (IVT, Including Ad Fraud) in February 2024 Across Google, Apple App Stores: Spider Solitaire, Draft Max Among Most Impacted

Retrieved on:

Thursday, March 14, 2024

Connected, Mobile advertising, Smart TV, Google Play, Fraud, App Store (iOS/iPadOS), Proxy, ID, Privacy, CTV, IVT, Mobile phone

The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.

Key Points:

The series reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud, as measured by Pixalate.
In February 2024, Pixalate analyzed over five million downloadable apps across the Apple App Store and Google Play Store and over 39 billion global open programmatic advertising impressions.
See our Mobile App Spoofing series for a list of apps most affected by the spoofing IVT type.
Download the full list of top 20 mobile apps impacted by IVT in February 2024.

VIZIO Transforms 4K, Full HD, HD TV Lineup, Adds 86” 4K Model

Retrieved on:

Thursday, March 28, 2024

VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring.

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VIZIO is extending this refresh by ushering in a new era for its lineup of 2024 4K, Full HD and HD TV models, rolling out in national retailers now and throughout this Spring.
Joining the VIZIO 4K lineup is an all-new 86” model, the latest addition to its extensive lineup of 4K sets that includes 43”, 50”, 55”, 65”, 70”, and 75” models.
Gaming enthusiasts can experience up to 120fps in 1080p on the newest 86” VIZIO 4K TV, ensuring a second of the action is not missed on favorite first-person or multi-player games.
For a fully immersive experience, Full HD TV users can connect their favorite pair of headphones directly to the TV to take in every soundbite uninterrupted.

LTK, the Creator Commerce Platform, Launches Connected TV Advertising for Brands and All-New Creator Marketing Measurement Platform

Retrieved on:

Wednesday, March 13, 2024

LTK , the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing programs with Connected TV (CTV) advertising and LTK 360, a full-funnel influencer marketing measurement and analysis platform.

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LTK , the platform that powers Creator Commerce™, unveiled two new solutions to help brands accelerate their creator marketing programs with Connected TV (CTV) advertising and LTK 360, a full-funnel influencer marketing measurement and analysis platform.
View the full release here: https://www.businesswire.com/news/home/20240313947968/en/
LTK unveils Connected TV advertising for brands and LTK 360, an all-new creator marketing measurement platform.
(Photo: LTK)
LTK is unveiling a first-of-its-kind offering where brands can now use LTK Creator content to create CTV advertising spots that are instantly shoppable from the creator’s LTK Shop.
A recent LTK study with Northwestern University found that creator marketing and CTV are the two top marketing investment growth areas for global brands this year.

DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution

Retrieved on:

Tuesday, March 12, 2024

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV).

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV).
This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.
"Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify.
All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.

ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America

Retrieved on:

Monday, March 11, 2024

Technology, Entertainment, Air, Security, Transport, Communications, Audio, Video, Media, TV and Radio, Smart TV, DOOH, Airport, CTV, MGM, NFL, Television, Video game

Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.

Key Points:

Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering.
With over 2,500 screens in 90+ airports across North America, ReachTV has redefined travel media by delivering a compelling mix of live sports, original content and collaborations with top-tier networks and production partners worldwide.
Choosing Edgio enabled ReachTV to move quickly in acquiring crucial broadcast and NFL feeds with high broadcast quality and reliability.
By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.